David Jacobson Email & Phone Number

New York, NY, US

New York City Metropolitan Area

Recruited to fill new role conducting internal outreach and marketing to existing policyholders, promote upselling of new products and features, and provide additional information about workplace safety. Enhanced policyholder email marketing program by improving frequency, engagement, quality, and sales leads. Helped policyholders lower premiums by.

New York, New York, United States

Led communications team of nine and outside marketing agency with $500K annual budget for New York State’s largest workers’ compensation insurer, with $20B in assets. Directed internal and external marketing, advertising, direct mail, email, social media, and public relations campaigns focused on revenue growth, upselling, and brand recognition..

New York, New York, United States

Greater New York City Area

Directed all communications efforts for team rating state and local governments, higher education, non-profit hospitals, housing finance agencies, infrastructure, and regulated/unregulated utilities. Transformed communications program from reactive to proactive and rebuilt reputation. Generated list of media and policy influencers, proactively announced.

Managed all media activities and led communications efforts for victorious 2010 statewide race, including candidate messaging, media training, writing & editing campaign literature and op-eds, editorial board meetings, assisting with field activities and personal appearances. Participated in daily conferences with campaign manager and consultants. Led.

Ran U.S. media and external relations program for leading North American life insurer and retirement product provider. Acted as company spokesperson to trade and local press and company representative to industry trade groups, including American Council of Life Insurers (ACLI), Insured Retirement Institute (IRI) and Organization for International.

Managed publicity and marketing for emerging fintech company in managed account industry.

Greater Boston Area

Led PR teams for major technology companies including 3Com, edocs, Cambridge Display Technology and Webspective. Advised clients on public relations initiatives and marketing strategy. Generated coverage in top trade and business publications.

B.S., Mass Communications

Activities and Societies: Adlab -- Copywriter Prize Winner

M.S., Political Science

Activities and Societies: Pi Sigma Alpha