David C. Nelson Email & Phone Number

Oversee all operations for Grand Palms Resort and its sister companies. Responsibilities include directing property management, resort operations and managing the Resort’s 18 timeshare associations and 3 whole ownership associations. Directs Grand Palms Resort’s corporate communications including the Resort’s online social media presence. Has contributed to sales and marketing by helping develop a new club offering that has markedly increased closings and assisted in developing social marketing channels for tour generation.Grand Palms Resort is a mixed-use resort that includes vacation ownership, vacation rental, and privately owned condominiums.

• Opened Ohio and Wisconsin as new states for Audio Enhancement product sales.• Key in establishing state standards and pricing for classroom sound reinforcement systems. • Created new strategic accounts – one buying over $30,000 in just a few months.• Presented products at conferences and tradeshows.

1) Strategic Development:Author business plans, budgets w/ P&L, sales/mktg plans Formulate, implement corp vision, mission statement, goals, objectivesDefine mktg & sales processesWin new key acctsBuilt teams of highly capable & talented individuals 2) Product Development:Sales lead generation – increased sales by 10xChampion & evangelize products Develop key partnerships w/ previous competitors Initiate partner program Redefine product pricing & positioning – turned $900 product into $10K product w/ servicesRewrite contracts, reduce turn time from avg 90 to 12 daysPioneer sales training3) Senior Acct Mgr, Sales & Mktg:3x product line sales in 1st qtrDesign product branding campaignsWon back key lost accts 4) Product Mktg Mgr:Met budget goals, milestones on aggressive, competitive projects Manage complete product dev life cycle for several products Price & develop reseller, channel, partnering programs Negotiate contracts, licensing

• Managed multi-million dollar telecommunications accounts. • Managed product plans including material inventory acquisition, product and process design, quality control, product shipping, and customer billing. • Organized a new project team that generated over $30,000,000 a year. • Streamlined information flow and procedures via process re-engineering, saving thousands annually. • Managed international accounts.

• Gave product demonstrations. • Designed technical marketing materials including business plans, white papers, case studies, FAQ lists for the LAN WorkPlace for WinNT software.• Co-managed Beta programs for PerfectWorks and LAN WorkPlace Pro.

• Executed project planning and coordination, hired new employees, allocated resources, executed group management, and conducted training as project leader of a seven-member team. • Responsible for the quality assurance of the PerfectWorks and LAN WorkPlace for WinNT software. • Developed and executed software test plans and analyzed test results. • Conducted team training and customer support training sessions. • Made software presentations (training and sales).• Developed a marketing video that dramatically increased software sales.

Bis, Business Information Systems Management, Spanish

Diploma - Summa Cum Laude