Giving new members great reasons to join, and existing members to stay with, giffgaff. Ownership of the giffgaff mobile proposition, pricing, revenue, loyalty/retention, CRM and member-get-member.

Responsible for P&L, acquisition, pricing, proposition - to grow the value of the Consumer business for the above categories. Role also included a 12mth remit for the PAYG loyalty strategy (inc the O2 Rewards loyalty programme) and a 6mth remit for the Pay Monthly customer acquisition strategy.

Managing a team of 10 to create and manage O2’s Consumer below-the-line marketing comms plan, delivering base commercial targets across more than 100 campaigns and 50m+ contacts per quarter, including O2 Priority, O2 Refresh contract re-signs, O2 Gurus, the roll-out of 4G, TUGo and the MyO2 app.

Ownership, creation and implementation of the loyalty and retention strategy at the world's largest mobile virtual network operator, managing the churn KPI across 6 brands to 8m customers in 14 countries.

Consulting with Vodafone UK in defining revenue-driving strategic goals and business opportunities for the prepaid base. Ownership of translating goals & objectives into actionable tactical and long term plans, maximising the use of real-time, trigger-based activity through the innovative Pontis CRM platform.

Ownership of the below-the-line contact plan to the 5.8m postpaid consumer base, leading a virtual team to define targeting strategy, creative thought and media choice.

Ownership of all below-the-line comms to the 2m prepaid and postpaid bases, within £1.5m budget. Also management of the relationship with Tesco Clubcard to develop and deliver Clubcard activity.

Ownership of all below-the-line communications to the 12.5m prepaid base, within £6m budget. Also management of retention proposition delivery, taking the marketing lead in cross-directorate project team delivery, business case and take-to-market strategy.

As part of an O2 short-term strategic initiative, devise nationwide sales promotions to generate incremental voucher top-up revenue. Management of the production, supply and stock of prepaid airtime from Ireland operation and onwards into O2 UK’s Supply Chain.

End to end management of nationwide & tactical airtime sales promotion campaigns. Regular reporting to senior management of E top-up behaviour and progress of airtime promotions. Management of the online E top-up rewards programme.

Management of the internal corporate sales Intranet site to be used by the UK’s largest salesforce. Implement best-practice web functionality and manage site content.