Sr Marketing Specialist
CurrentOptimized media plans & creative to roll out advertising campaigns.• Optimized paid & natural search strategy to improve web sites ranking on main web search engines. SEO/SEM lead for Spain.• Designed and lead more than 30 direct marketing campaigns including emailing, websites and promotions.• Supervised FedEx branding guidelines executions on all items (vehicles, building, etc…) in Spain.• Managed and coordinated external agencies for marketing campaigns• Renewed all Spanish customer brochures and set e-fulfillment process for sales teams• Sports sponsorship and events: Organized MMT Madrid Masters customer event with 150 guests. Organized Moto GP and F1 events for VIP customers. Organized and negotiated FedEx Hospitalities with Football teams (Real Madrid, FC Barcelona, Valencia FC). Organized NBA Europe event in Madrid and Barcelona for FedEx customers. Organized America’s cup event in Valencia for FedEx customers. Organized ad hoc customer events in Madrid, Barcelona and Valencia for FedEx customer to celebrate new service/product launching. •Provided service recommendation and customer communication for the opening of new FedEx stations. • Developed annual Marketing plans in partnership with the sales and insight teams• Designed and lead loyalty program in Spain• Monitor and analyze competitors performance to identify Strengths, Weaknesses, Opportunities and Threats.