David Colin Email & Phone Number

Kia & CA Lottery Strategy Supervisor

Greater Los Angeles Area

Greater Los Angeles Area

Greater New York City Area

Manage, develop, and execute strategic integrated plans for MasterCard US ● MasterCard account includes campaigns such as the Effie award winning Priceless New York, a campaign that has now spread internationally● Supervise a team of integrated media planners and assistants on day to day activities, as well as train team on the financial sector business and industry● Work closely with specialized buying teams in both traditional and digital atmosphere to ensure rates are as competitive as possible● Identify opportunities for cross-platform deals when appropriate and supervise implementation of integrated opportunities ● Develop budget allocations across media mix scenerios in excess of $100 million● Have and share point of views on current media marketplace offerings especially in the ever changing digital landscape

Greater New York City Area

Planned and executed traditional and digital media plans across Johnson & Johnson Pharmaceutical and Medical Device brands● Developed and negotiated national and local plans for brands with many levels of budgets, including the award winning Acuvue “One Day” campaign● Recommended targeted and innovative media vehicles consistent with business objectives● Prepared and delivered client communications and presentations ● Managed and trained several assistant strategists● Spearheaded agency training program on new budget and financial protocols

Greater New York City Area

Assisted digital planning team on Johnson & Johnson Baby and Beauty brands● Trafficked and implemented digital media plans● Evaluated potential partners to understand opportunities and trends in the marketplace● Cleared bills in a timely manner and trained other brand teams on billing process ● Compiled monthly performance reports for client review

Greater New York City Area

Cultivated brand through website re-design, branded material development and extensions into social media for a 100 year old apparel company● Maintained and built upon retail website to increase e-commerce sales, which rose 150% over 2 years● Initiated development of social media presence on Facebook and Twitter● Managed company relationships with salespeople, retailers and customers ● Worked directly with Senior Vice-President of Sales to put together sample lines for salesmen, distributors and international marketing events● Directed branding upgrades for website, catalog, imagery and new lines

• Worked to develop and initiate a web based confidence testing to improve learning and development• Expanded direct feedback mediums • Fielded client concerns, suggestions, and questions by analyzing options and proposing solutions directly to senior advisors which improved client relations