Kia & CA Lottery Strategy Supervisor

Manage, develop, and execute strategic integrated plans for MasterCard US ● MasterCard account includes campaigns such as the Effie award winning Priceless New York, a campaign that has now spread internationally● Supervise a team of integrated media planners and assistants on day to day activities, as well as train team on the financial sector business and industry● Work closely with specialized buying teams in both traditional and digital atmosphere to ensure rates are as competitive as possible● Identify opportunities for cross-platform deals when appropriate and supervise implementation of integrated opportunities ● Develop budget allocations across media mix scenerios in excess of $100 million● Have and share point of views on current media marketplace offerings especially in the ever changing digital landscape

Planned and executed traditional and digital media plans across Johnson & Johnson Pharmaceutical and Medical Device brands● Developed and negotiated national and local plans for brands with many levels of budgets, including the award winning Acuvue “One Day” campaign● Recommended targeted and innovative media vehicles consistent with business objectives● Prepared and delivered client communications and presentations ● Managed and trained several assistant strategists● Spearheaded agency training program on new budget and financial protocols

Assisted digital planning team on Johnson & Johnson Baby and Beauty brands● Trafficked and implemented digital media plans● Evaluated potential partners to understand opportunities and trends in the marketplace● Cleared bills in a timely manner and trained other brand teams on billing process ● Compiled monthly performance reports for client review

Cultivated brand through website re-design, branded material development and extensions into social media for a 100 year old apparel company● Maintained and built upon retail website to increase e-commerce sales, which rose 150% over 2 years● Initiated development of social media presence on Facebook and Twitter● Managed company relationships with salespeople, retailers and customers ● Worked directly with Senior Vice-President of Sales to put together sample lines for salesmen, distributors and international marketing events● Directed branding upgrades for website, catalog, imagery and new lines

• Worked to develop and initiate a web based confidence testing to improve learning and development• Expanded direct feedback mediums • Fielded client concerns, suggestions, and questions by analyzing options and proposing solutions directly to senior advisors which improved client relations