David Copeland

David Copeland Email and Phone Number

Senior Analyst, Marketing Insights and Strategy @ Okta
Atlanta, GA, US
David Copeland's Location
Atlanta, Georgia, United States, United States
David Copeland's Contact Details

David Copeland work email

David Copeland personal email

David Copeland phone numbers

About David Copeland

I have nearly seven years of progressive success in data analytics, with expertise empowering senior leadership by delivering compelling stories backed by data insights. I support go-to-market strategy to drive data quality, standardization of metrics, and adoption of reporting tools, in alignment with corporate initiatives driving transparency and automation. I collaborate with globally-distributed teams to guide data-driven decision-making. I have a proven track record customizing high-touch BI dashboards to advance data visibility, enabling leadership to effectively diagnose gaps in performance. I am regarded as an agile and adaptable professional, with the ability to improve technical performance and generate value.

David Copeland's Current Company Details
Okta

Okta

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Senior Analyst, Marketing Insights and Strategy
Atlanta, GA, US
Website:
okta.com
Employees:
8691
David Copeland Work Experience Details
  • Okta
    Senior Analyst, Marketing Insights And Strategy
    Okta
    Atlanta, Ga, Us
  • Visa
    Manager, B2B Marketing Analytics & Reporting
    Visa Jun 2024 - Present
    Foster City, California, Us
    Responsible for Visa’s product and B2B marketing data, insights reporting, and analysis using data sourced from Visa’s internal, CRM, and marketing system channels such as email, social, partners, and events. Contributes to insight extraction and data visualization work streams shared across Visa’s marketing and product organizations at all levels and global geographies. I work closely with technology teams to transform business and data insight delivery and integration, improving product marketing's ability to track and optimize performance. I evaluate B2B media campaign performance and drive actionable insights to influence marketing initiatives.Drives dashboard updates, organizes task timelines, campaign planning, and execution life cycles. I analyze and diagnose product marketing performance, monitoring trends in KPIs and performance drivers and translate data into actionable insights and recommendations. I work with product marketing to increase understanding of performance in Visa’s product marketing, with a point of view of how strategies should evolve.
  • Okta
    Senior Analyst, Marketing Insights & Strategy
    Okta Aug 2022 - Apr 2024
    San Francisco, California, Us
    Delivered strategic direction to diverse functional teams and built meaningful connections between internal data by extracting insights and guiding teams across decision making processes. Conducted root cause analyses to enable team members in understanding marketing data and performance to drive results and revenue.▪ Partnered with resources across operations and data science business units to deploy funnel fields from Salesforce to data warehouse; created one-stop shop Tableau dashboard utilized by executive leadership and the entire marketing organization to showcase funnel metrics, yielding 1K+ views since inception.▪ Conceptualized, developed, and published technical solutions used by internal marketing stakeholders to deliver enhanced transparency into gated content and whitepaper performance on website; collaborated with strategy and campaign marketing teams to define meaningful metrics to implement into tool.▪ Evaluated selected locations to determine optimal host city for largest annual trade show; utilized data to develop and present a cohesive story highlighting the optimal site.
  • Veeam Software
    Analyst, Marketing Business Data
    Veeam Software May 2021 - Jul 2022
    Seattle, Wa, Us
    Compiled key data to deliver actionable insights addressing strategic marketing questions. Identified and reported on data trends affecting marketing campaigns, funnel conversion, pipeline health, and return on investment to drive effective spend and efforts based upon outcomes.▪ Provided consultative guidance to marketing and sales leaders by identifying opportunities and gaps impacting achievement of key performance indicators (KPI) and revenue goals.▪ Developed Tableau and Salesforce dashboards, quarterly business report (QBR) presentations, and ad hoc Excel reports to improve transparency across data-driven insights.▪ Initiated biweekly syncs with marketing and sales leaders across sectors and presented five KPIs with associated benchmarks to highlight performance and establish success stories, yielding 25% sales engagement growth and 15% uptick in prospect meetings due to marketing campaign efficacy within a six-month timeframe.
  • Intuitive
    Analyst, Marketing & Sales Operations
    Intuitive Feb 2020 - May 2021
    California, 94086, Us
    Designed customized business intelligence tools in Tableau, manipulated large data sets in SQL databases, and compiled ad-hoc reports in Salesforce and Excel to deliver real-time reporting on marketing and sales activities. Enabled executive team to determine strategic decision-making based on meaningful trends.Partnered with sales and marketing leaders to perform detailed analyses across the commercial organization and provided guidance related to strategic planning, marketing analytics, and commercial initiatives.
  • Northside Hospital
    Analyst, Physician Practice Project
    Northside Hospital Jun 2018 - Feb 2020
    Atlanta, Ga, Us
    Developed and implemented accelerated reporting capabilities for outpatient practices, enabling leadership to track performance based on enhanced clinical data to drive efficiency and performance.Evaluated clinical quality and performance, as well as cost efficiency, to report on a series of metrics and deliver insights to management at various levels.
  • Northside Hospital
    Intern, Physician Practice
    Northside Hospital May 2017 - Jul 2017
    Atlanta, Ga, Us
    Worked on projects to advance my knowledge in HIPPA, ICD-10 coding, and excel based data reporting for outpatient physician practices.
  • Dunwoody Baptist
    Receptionist, Fitness Center
    Dunwoody Baptist May 2015 - May 2016
    Dunwoody, Georgia, Us
    Managed receptionist duties such as taking customer phone calls, assist customers with requests and complaints, complete financial transactions, and give prospective members facility tours.

David Copeland Skills

Mathematics Collaborative Problem Solving Project Work Workforce Units U.s. Health Insurance Portability And Accountability Act Undergraduate Community Students Sales Operations Mentoring Tableau Sales And Marketing Complaints Boys Customer Support Toys Management Diversity Management Twitter Microsoft Power Bi Kindergarten Fitness Center Hard Drives Salesforce.com Icd 10 Relative Value Georgia Cpr Certified Physicians Business Services English Healthcare Elementary Education Strategy Supervision Public Health Payment Systems Microsoft Office Microsoft Excel Policy Microsoft Outlook Aed Exercise Physiology Teamwork Project Management Analytical Skills American Aginity Occupational Therapists Volunteer Management Church Events Springs Promoting Hospitals Instagram Tourism Hiv/aids Community Service Social Media First Aid Training Accreditation Sports Electronic Medical Record Data Analysis Incentives Communication Community Health Athletic Training Safety Microsoft Access Quantitative Analytics Critical Thinking Time Management First Aid Rehab Project Planning Sql Analytics Outpatient Scottish Six Sigma Camp Practice Management Non Profit Volunteering Clubs Sap Hana Data Analytics Academic Fundraisers Medical Devices Shadowing Facebook Mips Organizational Behavior Tutoring Social Media Marketing Trips Market Analysis Healthcare Improvement Financial Transactions Interpersonal Skills Business Strategy Problem Solving Christmas Competition

David Copeland Education Details

  • The University Of Georgia
    The University Of Georgia
    College Of Public Health
  • University Of South Carolina
    University Of South Carolina
  • Woodward Academy
    Woodward Academy
    High School Diploma

Frequently Asked Questions about David Copeland

What company does David Copeland work for?

David Copeland works for Okta

What is David Copeland's role at the current company?

David Copeland's current role is Senior Analyst, Marketing Insights and Strategy.

What is David Copeland's email address?

David Copeland's email address is da****@****eam.com

What is David Copeland's direct phone number?

David Copeland's direct phone number is +140469*****

What schools did David Copeland attend?

David Copeland attended The University Of Georgia, University Of South Carolina, Woodward Academy.

What skills is David Copeland known for?

David Copeland has skills like Mathematics, Collaborative Problem Solving, Project Work, Workforce, Units, U.s. Health Insurance Portability And Accountability Act, Undergraduate, Community, Students, Sales Operations, Mentoring, Tableau.

Who are David Copeland's colleagues?

David Copeland's colleagues are Raj Roy, شاكر الشاهد, Amine Meziani, Hannah Frey, Michael H., Danielle De Laine, Giuliana Celentano.

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