David Copeland Email & Phone Number

Atlanta, Ga, Us

Foster City, California, Us

Responsible for Visa’s product and B2B marketing data, insights reporting, and analysis using data sourced from Visa’s internal, CRM, and marketing system channels such as email, social, partners, and events. Contributes to insight extraction and data visualization work streams shared across Visa’s marketing and product organizations at all levels and global geographies. I work closely with technology teams to transform business and data insight delivery and integration, improving product marketing's ability to track and optimize performance. I evaluate B2B media campaign performance and drive actionable insights to influence marketing initiatives.Drives dashboard updates, organizes task timelines, campaign planning, and execution life cycles. I analyze and diagnose product marketing performance, monitoring trends in KPIs and performance drivers and translate data into actionable insights and recommendations. I work with product marketing to increase understanding of performance in Visa’s product marketing, with a point of view of how strategies should evolve.

San Francisco, California, Us

Delivered strategic direction to diverse functional teams and built meaningful connections between internal data by extracting insights and guiding teams across decision making processes. Conducted root cause analyses to enable team members in understanding marketing data and performance to drive results and revenue.▪ Partnered with resources across operations and data science business units to deploy funnel fields from Salesforce to data warehouse; created one-stop shop Tableau dashboard utilized by executive leadership and the entire marketing organization to showcase funnel metrics, yielding 1K+ views since inception.▪ Conceptualized, developed, and published technical solutions used by internal marketing stakeholders to deliver enhanced transparency into gated content and whitepaper performance on website; collaborated with strategy and campaign marketing teams to define meaningful metrics to implement into tool.▪ Evaluated selected locations to determine optimal host city for largest annual trade show; utilized data to develop and present a cohesive story highlighting the optimal site.

Seattle, Wa, Us

Compiled key data to deliver actionable insights addressing strategic marketing questions. Identified and reported on data trends affecting marketing campaigns, funnel conversion, pipeline health, and return on investment to drive effective spend and efforts based upon outcomes.▪ Provided consultative guidance to marketing and sales leaders by identifying opportunities and gaps impacting achievement of key performance indicators (KPI) and revenue goals.▪ Developed Tableau and Salesforce dashboards, quarterly business report (QBR) presentations, and ad hoc Excel reports to improve transparency across data-driven insights.▪ Initiated biweekly syncs with marketing and sales leaders across sectors and presented five KPIs with associated benchmarks to highlight performance and establish success stories, yielding 25% sales engagement growth and 15% uptick in prospect meetings due to marketing campaign efficacy within a six-month timeframe.

California, 94086, Us

Designed customized business intelligence tools in Tableau, manipulated large data sets in SQL databases, and compiled ad-hoc reports in Salesforce and Excel to deliver real-time reporting on marketing and sales activities. Enabled executive team to determine strategic decision-making based on meaningful trends.Partnered with sales and marketing leaders to perform detailed analyses across the commercial organization and provided guidance related to strategic planning, marketing analytics, and commercial initiatives.

Atlanta, Ga, Us

Developed and implemented accelerated reporting capabilities for outpatient practices, enabling leadership to track performance based on enhanced clinical data to drive efficiency and performance.Evaluated clinical quality and performance, as well as cost efficiency, to report on a series of metrics and deliver insights to management at various levels.

Atlanta, Ga, Us

Worked on projects to advance my knowledge in HIPPA, ICD-10 coding, and excel based data reporting for outpatient physician practices.

Dunwoody, Georgia, Us

Managed receptionist duties such as taking customer phone calls, assist customers with requests and complaints, complete financial transactions, and give prospective members facility tours.

Bachelor'S Of Science (B.S), College Of Public Health

Education record

High School Diploma