Extremely professional individual with significant experience in the CSD, Juice, Dairy, Bakery & Poultry industries. Areas of expertise include strategic business planning, BU and divisional cost management, key retailer negotiations, direct/indirect sales distribution, project management, staff development through coaching and mentoring and a solid background in trade marketing activities.Consulting projects to date have included:

• Contracted to project manage a business expansion process focusing on multiple temperature, multichannel distribution• Introduce a structured poultry planning process, maximize post-production supply chain and drive profitability through portfolio management• Identify Sales & Distribution opportunities for long-term growth across underserviced Abu Dhabi Emirate• Develop and implement training packages in line with process and procedural change

• Contracted to project manage a full business review and identify performance issues across their planning, post-production supply chain and portfolio management• Complete an in-depth investigation of current operational inefficiencies and recommend change for unprofitable activities and processes• Develop a robust Product, Sales & Distribution methodology to drive Market Share growth across UAE and Oman over the next 3 years• Develop and implement training packages in line with process and procedural change

Contracted to project manage the transition of a distributor bases finished goods supply chain to a cost-efficient direct delivery model• Implement a fully automated invoicing and reconciliation system to support the new direct delivery distribution• In parallel, complete an in-depth channel development business plan for short, medium and long term strategic growth• Develop and financially forecast an effective Trade Marketing department to support long term channel development and key retailer growth

Interim General Manager (Almarai Modern/Traditional Trade and Food Service Channels)• Contracted to manage the company’s largest sales region for 9 months as interim GM• Managed a fleet of 850+ fresh and long-life delivery routes with an annual P&L of SR2.87b ($765m) and net volume in excess of 419m ltrs/kilos• Successfully managed the transition of fixed to multi-temperature van sales with operational savings upwards of 40% and volume growth of 18% in first 3 months• Created a successful sales and operational plan for the strategic supply of Dairy, Bakery and Poultry products during the important Hajj period with a significant YOY margin achievement of +19.7% for 2019

International Sales Research (Almarai UK)• Managed a UK wide business review to investigate the potential opportunities of launching Almarai Laban and Zabadi in ethnically important locations• Surveyed over 30 independent dairy manufacturers and distribution agents across the UK to identify a suitable co-packing and/or distribution partner• Shortlisted 2 suitable Dairy partners and completed initial negotiations and QA inspections • Completed discussions with UK Halal Monitoring Committee (HMC) and secured brand endorsement for all future product launches• Completed a full research study in conjunction with Kantar TNS to identify opportunities and understand consumer insights: study included: - Qualitative and Quantitative research - Consumer Panels and Focus Groups• Concluded with a detailed Business Case presentation to CEO and Senior Management group

New Business Negotiations (Almarai Poultry)• Successfully negotiated a lucrative 5-year contract with an international brand leading poultry company for the procurement of high-quality rendering from the Saudi Arabia facility• Managed legal and commercial negotiations of Almarai’s first B2B Poultry contract with international restaurant chain “Nando’s” to supply a pre-marinated range of products across their GCC outlets• Initiated negotiations with third-party value-added company “Premier Foods” to manufacture Foodservice poultry products for restaurant chains Strategic Business Negotiations (Almarai Modern Trade Channel)• Successfully completed annual business plan negotiations with several International and GCC retailers including Carrefour, Panda and Danube (3-year plan)• Assisted the MT team to reorganize the recording and funding process of long-term contract negotiations and implement a cross channel methodology in managing TM investments• Initiated negotiations with international retailers to implement B2B EDI applications to streamline the transfer of purchase orders, delivery scheduling and payments

Appointed to Head of Sales of the most recent SR5.5b acquisition, specialising in fresh poultry production and distribution. Tasked with managing the transition of this unprofitable operation with full responsibility for sales, logistics, fleet, training, depot development and trade marketing. Business plans included expansion into an additional 5 Gulf markets and the development of a robust distribution network that would support a 10-fold volume increase over the first 5 years. Role also required the recruitment & training of executive team and subordinates, sourcing of new routes to market, brand building and consumer awareness.

Appointed to senior manager, with added responsibility for Logistics, Fleet, Personnel and Training. Team included 11 executives and 1,200+ subordinates across multiple locations. Role also included managing a fleet of 320+ sales vans across an area of 750,000 Km2. During this period created and implemented the companies first “Leadership Development Program” within the sales department which focused on staff development, retention and succession planning, (this program is now a standard training model across all Almarai business units)

World’s largest integrated food manufacturer, specialising in dairy, juice and long-life food production/distribution. Responsible for sales, distribution, budget planning and financial management with personnel numbering 350+ subordinates in multiple locations. Responsible for HO negotiations and key retailer promotions and Long-Term contracts,

Privately owned manufacturer, specialising in juice, dairy, ice and ice cream production and distribution. Responsible for sales, distribution and logistics with 3 direct line managers and 84 subordinates in four island locations.

Largest production and distribution facility within the Coca-Cola Molino franchise. Responsibilities included management of warehouse, fleet and distribution departments, controlling operations at finished goods level, managing dispatches to company distribution centers and maximizing each department’s productivity and performance. Accumulated savings in excess of $275k on budgeted distribution costs while coordinating a finished goods distribution network in excess of approx. 3m Km2,

Appointed to senior manager, with core objective to improve an initially poor franchise set-up and sales performance. Targeted with re-organizing the largest independent distribution center in the Coca-Cola Molino Franchise. Placed and managed over 1,200 items of self-service merchandising equipment in a non-self-service market

Appointed to regional manager to the newest Coca-Cola Molino franchise. Additional responsibilities included coordinating a difficult legal transition from local distributor to franchisee and building a distribution network, for both direct and indirect sales within the Ural region. Introduction of a centralized head office facility and subsequent opening of a further three regional distribution centers while recruiting and training 220+ staff in all four locations

Member of the original management team involved in the creation and development of the first direct sales distribution franchise within Russia. Established four distribution centers in a totally virgin market within five months, recruiting over 250 personnel, in addition to purchasing facilities and distribution equipment worth over $7.5mRelocated in April ’96 to central facility with the key objective to establish an indirect sales department across a territory approx. 250,000Km2. In addition, develop an inter-distributor training and development program based on Coca-Cola systems