Two world class vibrant hubs where fitness, wellness, and creativity intersect across 65,000 and 75,000 sq ft facilities. The main goal was to provide an inspiring environment that nurtures holistic well-being and exceptional member experiences for adults and juniors.FitRepublik offers a wide range of health and fitness services including personal training, group classes, and martial arts, alongside specialized programs in swimming and gymnastics. StudioRepublik combines fitness with the fine arts and houses a state-of-the-art physiotherapy and rehab clinic, enhancing the integrated wellness approach.

My key responsibilities center around general oversight of our two facilities and the operations of all businesses of Embody Fitness, driving business growth within the region and upholding consistent brand standards throughout the company. At the core of our approach lies an unwavering commitment to delivering the highest quality of service to our clients.With a progressive journey from the role of COO to Managing Director, I have had the invaluable opportunity to witness the remarkable growth and development of our company over the past four years. As we continue to expand and enhance our systems and support for our clients and employees, my dedication is to lead by example and foster exciting career advancement opportunities within our team. Together, we strive to provide an exceptional experience for our clients, transcending their expectations and transforming their lives.

Responsible for the Financial & Operational performance of Embody Fitness across all locations - currently two locations, one located in the Lamborghini Building on SZR and the other in ICD Brookfield Place in DIFC. Involved with Front of House operations, including prospect management, client engagement and on-boarding and oversight of the client journey, client check-ins, feedback gathering and retention initiatives. HR activities include management of the recruitment process for positions within the business, defining the on-boarding process for the various positions within the business, contract agreements, visa processing, salary calculations, payments and exiting staff members.Marketing activities include direct marketing, social media, direct sales and other initiatives related to marketing and business development for the business. In charge of overseeing the content creation for social media and finalizing the new website by regularly amending and updating sections in the back-end of the website.Responsible for coaching and mentoring staff, including monthly one-to-ones and bi-annual appraisals with managers.

Reporting to the Managing Director and accountable for ensuring the smooth running of the Organisation. The role is diverse, as custodian of the social media marketing, responsible for developing and implementing a strategic social media plan, including managing, designing and promoting social media content. From a commercial and operational perspective, responsibilities included developing partnerships with Venues, (overseeing proposals, negotiating terms). As the Head Lecturer and assessor, responsible for developing the material for a diverse range of learners and delivering courses (Level 3 Diploma in Fitness Instructing and Personal Training, Level 3 Business Skills, Level 3 Nutrition for Sport and Exercise Performance). Overseeing the quality and consistency of the guest lecturers/assessors’ programs to maintain Organisational reputation.Selected achievements:• Increased revenue streams by delivering a wider variety of courses more frequently• Developed, implemented and overseen the pricing strategy, improving profit margins by 40%• Developed content for the revamped website, including overseeing completion of the project within time frames, to specification.• Driven the increase in social media marketing hit rates, through targeted ads and posts. • Delivered courses to approximately 30-40 students a week.• Developed and implemented organisational policies (operations, events, marketing).

Adjunct BBA faculty member for the Swiss Business School in the UAE.Taught the following subjects:o Strategic Sales Managemento European Business and GCC Economic Developmento Marketingo Commercial Correspondence

Responsible for designing and leading workshops, programs and corporate events within the sphere of Team Dynamics, Leadership, Effective Communication and Business Simulations. Created informative and engaging learning materials for workshops and programs, and monitored the effectiveness of training materials and facilitation methods.Key achievements: • Led and delivered a number of successful corporate events as well as Learning & Development workshops and programs with the number of participants ranging from 10 to over 200 people. Clients included: ADMA OPCO, Dewa, ENBD, Johnson Controls, Adidas, Du, Dubai Quality Group, L’Oreal, Mars, ADNOC, Al Hilal Bank, Al Hosn Gas, ENBD, Adidas, Du, Mars and LyondellBassell. • Excellent feedback received from delegates and organisations following workshops and programs.• Significantly improved delegates confidence & motivation when approaching clients, which led to higher closing ratios for sales orientated delegates.

Promoted from Senior Personal Trainer to Operations Manager. Reported to the CEO, responsible for providing guidance and leadership to the a team of 35 trainers spread across Dubai, Abu Dhabi and Al Ain along with 40 life guards in Abu Dhabi. Accountable for overseeing the day to day operations of the Company, including Accounts, facilities management, business development. Overseeing all aspects of events and Corporate events (including developing and delivering programs on nutrition, exercise and healthy lifestyle choices).Key Accomplishments:• Developed and implemented the sales and marketing strategy, including all aspects of brand management.• Managed the social media accounts.• Led the increase in revenues, which led to a 100% increase in the employment of trainers.• Developed and grew partnerships/strategic alliances with Corporates.• Was the Official Head of Strength and Conditioning for a team of professional Argentinian Polo Players competing in the UAE.As the Head of Personal Training - my role included overseeing the performance of the personal trainers and clients throughout their journey. It also involved updating the nutritional advice and exercise programs offered in personal one-to-one and group training sessions to optimize results and increase client retention.

The role was twofold: business development (generation of leads, new membership sales/promotions); and Personal trainer (assisting clients in their journey towards fitness through formulation of client specific nutritional advice and exercise programs, instructing personal one-to-one and group training sessions).