• Develop disruptive consumer activations with a focus on digital to support US business objectives & the global innovation calendar, inclusive of communications/PR, influencer, social, and partnerships; lead execution to increase awareness, generate demand and ultimately increase market share. • Ensure all in-market campaigns are delivered through a consumer-first lens• Champion new and emerging platforms and technologies – pushing the brand to remain on the cutting-edge of culture and consumer engagement. • Oversee community management for all social platforms and define a purpose for each social channel and community code. • Partner with International Markets to develop market expansion playbooks ensuring new markets bring the brand to life & reflect global brand codes. • Develop strategies that bridge the gap between earned and paid media within PR and influencers identifying tactics that generate both awareness and new customer acquisition• Partner closely with the Content Team to ensure content best supports community engagement. • Work in partnership with pro-dermalogica teams to develop activations that build engagement and reflect our brand values.• Lead the consumer communications plan and calendars, taking into account all forms of earned media (editors, influencers, pros, experts etc.)• Develop a framework to springboard PR mentions into revenue opportunities (affiliate / paid media) working closely with the Associate Director of Acquisition. • Lead the PR strategy ensuring the team achieves marketing goals through innovative and impactful solutions• Establish structured influencer program to align with brand objectives & build awareness and saliency. • Link consumer & influencer through existing (i.e Skinfluencer) & new programs to increase overall impact.• Seek out and manage partnerships to meet marketing objectives, delight the customer and generate buzz and excitement around the brand.

● Provides insights to brand team by identifying opportunities to strengthen brand equity, educate consumers, create competitive advantage and reduce friction through holistic best-in-class experiences to all consumers.● Maintains strong connectivity to Brand partners establishing a comprehensive working knowledge of their priorities and plans including new product introductions, media, professional, eCommerce, promotions, as well as changes to claims, packaging, and labeling● Manages consumer interactions with the brand within owned, earned and paid channels inclusive of social media, brand and retailer websites, influencer marketing and partnerships, and PR, and helps keep the brand ahead of the industry with trends, consumer terminology, identifying up and coming influencers ensuring all owned assets are up-to-date and compliant.● Coordinates with CCC, across all social media channels (ie. Twitter, Instagram, Facebook, TikTok) to any consumer and/or influencer who has posted about the brand. Recommends potential identified influencers to Influencer Marketing partner. ● Identify new channels and opportunities to connect and engage with the brand’s consumer, build understanding of consumer insight, attitudes and relationships with the brand. Recommends appropriate protocols and engagement strategies for those opportunities.● Triages and escalates high-risk communications and works with Brand, PR and copy review teams to develop appropriate responses.

● Drive awareness, engagement and conversation through development and outsourcing event strategies for Exuviance brand.● Develop content and social strategy support at outsourcing events● Prepare external-facing materials for internal review process including clinical, legal and marketing.● Leverage market insights and data to provide strategy and budget recommendations to marketing team● Develop comprehensive social and content field training manual; conduct formal training on social media best practices and ensure compliance amongst field team members.● Act as a point-person between the marketing and field team, including disseminating content, new product launches, PR wins, dark social campaigns, rebranding initiatives. Compile feedback from the field team on a monthly basis and share out areas of opportunity to drive growth.● Competitive auditing and share outs learnings on a bi-weekly basis. Conduct research of social discussions, relevant cultural moments, influencers, e-blasts and website to uncover areas of opportunities and execute improvements.● Lead organic social posting and accompanying visual concept for all social platforms● Share monthly report at end of each month tracking sales and key learnings following social selling and outsourced events initiatives.

● Drive sales volume for Central CA, AZ and Las Vegas market within the Ulta retailer, overseeing +90 locations. ● Plan and organize staff to execute special corporate and retailer events in store. ● Execute group education sessions in event and employee training settings. ● Build and maintain strong and collaborative relationships with retailers and employees. ● Schedule and conduct product trainings to promote brand awareness and increase sales. ● Recruit, supervise and motivate freelancers for in store support. ● Create and maintain relationships with current Independent Retail Accounts within territory. ● Research qualify and open new Spa and Boutique Independent retail accounts to create more business. ● Handle retail and promotional orders for Spas and Boutiques.

● Provides insights to brand team by identifying opportunities to strengthen brand equity, educate consumers, create competitive advantage and reduce friction through holistic best-in-class experiences to all consumers.● Manages consumer interactions with the brand within owned, earned and paid channels inclusive of social media, brand and retailer websites, influencer marketing and partnerships, and PR, and helps keep the brand ahead of the industry with trends, consumer terminology, identifying up and coming influencers ensuring all owned assets are up-to-date and compliant.● Coordinates with CCC, across all social media channels (ie. Twitter, Instagram, Facebook, TikTok) to any consumer and/or influencer who has posted about the brand. Recommends potential identified influencers to Influencer Marketing partner. ● Identify new channels and opportunities to connect and engage with the brand’s consumer, build understanding of consumer insight, attitudes and relationships with the brand. Recommends appropriate protocols and engagement strategies for those opportunities● Triages and escalates high-risk communications and works with Brand, PR and copy review teams to develop appropriate responses. ● Leverages BrandWatch & SalesForce Social Listening Tools to determine real time trends and engage in topics and top brand loyalists in the space. Develops interaction report on brand ecosystem & provide insights to Beauty Squad on content performance, product innovation, ratings & reviews and recommended communication optimizations. ● Works with CCC and Global Strategic Insights & Analytics (GSI&A) to develop regular holistic analytics on promotional activities effectiveness and brand’s communications impact in all channels (including phone, email).● Supports key brand connections to consumers via CRM enrollment and ratings & reviews generation where appropriate.

- Providing leadership through training and coaching- Maintaining and improving staff retention - Motivating campus associates through recognition and career development - Achieve school goals and establishing specific targets for budgeted student starts- Overseeing daily operations and monitoring activities of school personnel in admissions, education, financial aid, student services and administration- Establishing partnerships within the community to facilitate internships, placement and alternative training opportunities- Created and lead programs to keep up-to-date on changes in policies, procedures and product offerings for Esthetics and Cosmetology

- Build and maintain strong relationships with all Sephora Store Teams and Drybar Teams- Create and execute Brand Business Reviews with store leadership resulting in 160% increase of sales- Utilize consistent and strong interpersonal communication skills and adaptability while leveraging relationships for high traffic linear space- Created educational programs driving individual, store, and regional sales activities with national inception of program- Exhibit consistent, appropriate and effective product knowledge, training and artistry skills- Visual merchandising management: Observe, investigate, facilitate and follow-through on all aspects of visual merchandising, including Inventory, in both Drybar shops and exclusive retail partner stores- Obtain, understand and act on Assortment Cycle Count Reports and in-shop inventory rotation-Exhibit strong business acumen and feedback sessions with store leadership on a quarterly basis-Maintain consistent presence and strong partnership with Drybar and Sephora teams -Partner with management team in identifying and addressing areas for development: in artistry, business, presentation, or other areas of opportunity

- Excellent cutting and coloring skills - regularly attend refresher classes to keep up to date with the latest trends. - Proven client following, steady client base in and around the local area - Excellent ability to work in a team environment - Mentoring abilities - took on 2 new apprentices - Professional presentation with a willingness and open mindedness to learn new skills and techniques - Extensive knowledge of body weaves, spiral perms, and permanents

● Build rapport with customers by using active listening skills, attention to detail and service delivery beyond expectation● Assist Center Manager and Sales Staff to actively promote conversions and upgrades to achieve company standards, including Retail Sales and Education.● Provide technical evaluations to assist Center Manager and Sale Staff, making recommendations when corrective measures required● Determine and communicate objectives for technical teams with quarterly reviews on metrics

- Create budget, profit goals, learning programs while ensuring compliance and consistent execution- Responsible for building and equipment maintenance- Direct the Institute operational systems, processes, and policies in support of the company’s mission, goals, and objectives; ensure all team members meet/exceed company’s Benchmark on a daily basis- Establish strong team member accountability through daily active management of Institute team and department managers- Provide guidance and support in developing action plans to address areas of people requiring improvement and ensure compliance with company standards.- Developed shadowing admissions representatives four tours, meeting guests, and implementing growth and improvement strategies for each functional area. - Implement and model exceptional customer service standards by ensuring unparalleled excellence in retail standards, understanding the unique needs of both internal and external guests, ensuring enhanced customer experience in the company and brand- Create an environment to set superior customer service expectations aligned with guest needs and expectations and company goals- Provide on-going recognition, support and motivation for all team members- Ensure the highest level of education is maintained regarding curriculum.- Provide consistent feedback and take appropriate action on both positive and challenging performance issues- Work closely with all teams to ensure the execution of brand strategies. - Continuously work at creating and nurturing strong working relationship with other teams - Maintain and facilitate new team member orientation program and on-going training - Create a sense of urgency; delegate appropriately; motivate self and team to accomplish objectives - Ensure Educators effectively educating guests about product knowledge- Establish and maintain a positive emotional tone, facilitating a cooperative work environment- Enhance and maintain cohesive and motivated teams

- Daily communication with major customers to fulfill orders, schedule training's and troubleshoot customer issues- Created and executed campaigns for social media, print advertising, marketing and photoshoots- Owned customer support initiatives regarding company’s products, orders and pricing- In depth knowledge of providing operational support to determine which products and accessories best serve the customers needs- Drove marketing campaigns developing company’s brand and philosophy to the public- Created and lead programs to keep up-to-date on changes in policies, procedures and product offerings.- Educate store teams on current trends, style sale points and product knowledge.- Maintaining rapport with management and store teams at big box chain retail stores as well as high line retail stores (Walgreens Look Boutique, Neiman Marcus, Nordstrom and Dillard's)- Developed B. The Product online university as well as all training content

- Excellent cutting and coloring skills - regularly attend refresher classes to keep up to date with the latest trends. - Proven client following, steady client base in and around the local area - Excellent ability to work in a team environment - Mentoring abilities - took on 2 new apprentices - Professional presentation with a willingness and open mindedness to learn new skills and techniques - Extensive knowledge of body weaves, spiral perms, and permanents