After six years as a bicycle messenger, I saw a niche in the market for a boutique messenger service. With a business partner, I started up a premium messenger company, Velocity Messengers Inc., which serviced the Greater Toronto Area via bicycles and cars. Our stellar team of dedicated bikers, drivers, and dispatchers allowed us to offer legendary customer service—and most importantly, the first ever 15-minute delivery service to rip up the streets of Toronto. In addition to remaining on the bike part-time, I developed the company’s database and dispatch system using FileMaker Pro, and I managed sales, staffing, customer service, communications, book-keeping, and accounts payable/receivable. After seven years of growing the company I decided to sell the company to begin my studies at University of Toronto to pursue my desire to become a social psychologist.