After more than 15 years in sales and marketing across Asia, the Middle East, and sub-Saharan Africa, as well as in developing business strategies in B2B industrial environments, I have founded the consultancy firm The Amazing Zero. While sales and marketing can sometimes be considered an "art", at a corporate level, they must be closer to a science. I firmly believe that an organization should be guided by objective and verifiable facts, and this only happens when there is a well-defined operational model with clear roles and processes aligned with the business strategy. At The Amazing Zero, we work tirelessly to transform our knowledge and experiences in sales and marketing into deliverables that facilitate decision-making and provide concrete solutions, gradually reshaping our clients' operational model, developing new capabilities, and driving their results.