Director, Video Investment
CurrentLead negotiations with Video media partners to secure optimal placements, pricing, and added value for video content across all platforms.Ensuring that spending is aligned with strategic priorities and delivers the highest return on investment.Cultivate and maintain strong relationships with media partners, vendors, and industry stakeholders to stay ahead of market trends and secure competitive advantages.Utilize data-driven insights to track performance, and provide insights as necessary. Ensure that all campaigns are measurable and that reporting is accurate and actionable.Staying informed about the latest trends in video content, consumer behavior, and media technology. Identify and capitalize on new opportunities for the company to reach its target audiences effectively.