ViaLite designs and manufactures RF over fiber technology for use in sectors such as satellite communications, broadcast, defence, cellular and GPS.

Manufacturer of RF over fiber equipment and distributor of electric (D-Dot) magnetic (B-Dot) and current probes for use in EMC/EMP/E3 compliance testing.

Responsible for P&L sales and business leadership within a leading manufacturer of scientific instrumentation. Appointed to role as a key member of the senior management team. Full accountability for developing sales strategy, expanding the sales team, and embedding a strong business development and proactive sales culture, aimed at generating ambitious growth in a global market.Leadership, training and motivation of a high-performing sales team, including team mentoring and coaching.Full remit for strategic management of accounts, sales forecasting, pricing & marketing strategy, bid creation, contract negotiations, global distribution channel development and regular reporting on sales performance.Engaged collaboratively with internal departments, contributing to new product development and market positioning, ensuring optimal sales performance. Key contributions and successes:• Defined & executed a winning sales strategy, aligned with business goals, setting vision & direction• Set clear targets and KPIs for the sales team, enabling measurement & improvement in performance• Expanded the sales team, recruiting multiple mid-level sales professionals, increasing team capacity• Identified gaps in sales skills, implementing formal sales training and enhancing team capabilities• Re-structured the CRM system, significantly improving sales operations and customer relationships• Re-designed the sales process, improving pipeline management & increasing sales order intake by 35%• Recruited and appointed an additional Sales Manager, resulting in sales growth of £450k within 8 months• Gained JOSCAR accreditation, enabling the business to become a pre-qualified supplier, boosting sales• Achieved an 27% increase in average order value & realised YOY growth of 5% in 2019 & 12% in 2020

Responsible for all aspects of strategic business development management within a lighting manufacturer, specialising in retail lighting solutions aimed at the optimal presentation of products.Parachuted into role on an interim basis, tasked with improving sales performance and driving growth.Defined and executed a ‘fit for purpose’ sales strategy for the UK market, underpinned by measurable KPIs.Key contributions and successes:• Performed comprehensive market analysis, identifying new opportunities for rapid business growth• Implemented a CRM system, improving operational efficiency/team productivity and boosting sales• Introduced sales pipeline, forecasting procedure and activity planning, improving sales operations

Responsible for the development of the main EMEA strategic accounts (Diversey, Ecolab, P&G, Electrolux, NCH), which represented approximately 50% of the annual company turnover.- Creation of new relationships with Client decision makers and influencers- Identification and development of new business opportunities- Development of forecasting procedure and activity planning- Support for internal departments, colleagues and direct reports- Professional development of Internal Sales team- Contract negotiation- Trade show representation

Sales lead for business within the UK and Ireland. Clients included large blue chip companies from the food & beverage, aerospace, automotive and chemical sectors. HVAC, Energy efficient cooling systems, Dust extraction, Fume extraction, Clean Room

Working as part of the UK sales team, supplying tooling and equipment to various industries. Aerospace, automotive, government, military, education, oil and gas and engineering.

Working as part of the European sales and marketing team covering the UK, Eire and Scandinavia, supplying bespoke mechanical components to the manufacturing industry.

Supply of engineering services to a variety of clients across multiple industrial sectors.