David Scheepers Email & Phone Number

Sydney, New South Wales, Australia

• Key ResponsibilitiesDeliver digital best-in-class brand/consumer experiences across all digital touchpoints (social, web, email, app etc).
• Lead the digital strategy for Lion Core Beer brands (XXXX, Hahn, Furphy, Byron Bay Brewery & Tooheys)
• Embed new MarTech stack (Braze/Tealium) and initiate 1st party data-driven consumer experiences for Brand and Shopper Marketing functions
• Ensure measurement & reporting framework is in place across agency village to evaluate and optimise performance
• Collaborate with agencies to build digital campaign ecosystems, user journeys and ensure consistent messaging and branding across all touchpoints

Sydney, Australia

• Key ResponsibilitiesAll-encompassing digital role across the entire portfolio of Pernod’s House of Brands.
• Develop and manage the PRW website strategy, and develop processes & training for wider marketing team
• Assist brand teams to deliver data driven, consumer centric campaigns, including planning, journey mapping, analytics & measurement
• Implement best practice ecommerce strategies across hero brands
• Manage key relationships with media and content partners such as of Google, Facebook, Vivino and Falcon

Sydney, Australia

• Key ResponsibilitiesDigital Media buying specialist within the PRW Digital Team focused on data ownership, media buying transparency and benchmarking for local and global markets.
• Streamlined and automated digital campaign reporting and measuring success against channel KPIs
• Led and managed global tech and media buying relationships for ANZ markets e.g. Google, Adobe, Oracle Bluekai, Facebook

Sydney, Australia

• Key Responsibilities
• Led team of 8 to focus on digital innovation, client and publisher relationships and increasing efficiencies with key clients such as Citibank, King Living, Studio Canal, Entertainment One, Carnival Cruises, Bell.
• Acted as the link between other Dentsu Aegis Network (DAN) business units – Search & Social, Analytics, Strategy, Agency Trading Desk, Creative services, etc.
• Educated Hopscotch (eOne) and Studio Canal on emerging channels and technology such as Facebook, Twitter, Mobile, Native and Programmatic

Sydney, Australia

Drove digital growth and innovation across the SingTel (Optus) account, managing multi-levelled campaigns across Consumer, Small Business, Business, Brand, Business Acquisition, Retail, Sponsorship and Regional Australia.

Sydney Area, Australia

Performed digital strategy and buying across a diverse client portfolio with a focus on client acquisition. Client list included Optus, OnePath (a company of ANZ), Travelzoo, Hotelclub, Fat Prophets, LJ Hooker & MBF

Sydney, Australia

Assisted the Associate Digital Director and General Manager in acquisition and brand campaigns for 3 Mobile, PNG Tourism, Tourism QLD, Harris Technology, AMP and Accor Hotels

Sydney, Australia

I was accountable for the management of a national portfolio of clients worth $1.8 million dollars in yearly revenue, across an online, print, mobile and voice product suite.

Sydney, Australia

I was responsible for the revenue growth of an existing national customer base, with a strong focus on the introduction of the multimedia product suite to single product customers.

North Sydney

I was responsible for effectively managing recruitment and retail clients’ print and online advertising needs. This was predominantly a “high volume / fast turnover” environment with daily deadlines.

Sydney, Australia

I was responsible for implementing a new recruitment section into MIS Magazine. This contained the advertising of senior IT management positions targeted at the key audience of IT Directors & CIO’s.

Morganiser - Marketing Excellence

Youtube Video Academy

Gold Dsp Certification Program

Business, Software and Brandsuite Modules

Wset Level 2, Wines & Spirits

Certificate Iv, Interactive Multimedia

Associate Diploma, Marketing/Management And Office Procedures