Copywriting projects Business strategy projectsWriting exam questions for e-commerce specialist and multimedia specialist certification programsoldandnew2.comstart-uphave moved from working in this business to 100% working on this business in nine months.

Helped grow this company from $12M to $50M in 2021. Approximately 40% of sales generated online.Influential in company’s brand development, brand awareness, website traffic growth, web site UI and advertising revenue, implementation of chat program dovetailed with Magento and BigCommerce storefronts, developed brand strategy and statistics, email marketing, and redesign of all print collateral.Began then managed creation of a 40,000+ SKU storefrontImplemented procedures and best… Show more Helped grow this company from $12M to $50M in 2021. Approximately 40% of sales generated online.Influential in company’s brand development, brand awareness, website traffic growth, web site UI and advertising revenue, implementation of chat program dovetailed with Magento and BigCommerce storefronts, developed brand strategy and statistics, email marketing, and redesign of all print collateral.Began then managed creation of a 40,000+ SKU storefrontImplemented procedures and best practices that allowed company to scale without adding significantly to staffSuccessfully launched a second location in Dallas, TX, third location in Houston, TX, and fourth location in Prague, OKHeld the titles of E-Commerce Director, Marketing Director, and Creative DirectorOperations responsibilities: IT, Phones, Compliance, Webmaster, Internet Sales Manager… then whatever the hell else that needed to be doneCustom sites for customers offered through SAASSpearheaded upgrades for outdated phone systems and network systemsDeveloped a way of doing business with our customers that disrupted this industry. Basically, we slammed the door on competition through a mindset of “corporate memory” for our customers and a kickass custom website development program that immediately fulfilled our customers’ needs.Narrative: This 10-year-plus run was quite a rush. I thought I was grabbing a simple marketing director/creative director gig that would allow me to cruise into the retirement years when I realized I had a tiger by the tail. This company really wanted to grow. So we did. Tripled revenue in less than five years. Doing what needed to be done whenever asked. Taking on practically every roll in the organization at one point or another. Awesome experience. Show less