Digital Channel Manager • Partner with Analytics and Tech to integrate Celebrus, Adobe Analytics and other data systems for use with marketing.• Work with our Mobile Downloadable App (MDA) tech partners, data architects and LOB partners to improve end-to-end tracking for further personalization in desktop/mobile app.• Develop monthly reports for leadership to explain trends, show digital channel growth, and highlight outcomes of strategic initiatives.• Prepare specialized reporting for leadership to help guide business decisions.• Participate in planning sessions and grooming calls to explain marketing needs in ongoing tech projects.• Manage Adobe Analytics expansion on MDA and desktop for day-to-day reporting needs.

Assistant Vice President, Homepage Channel Manager • Executed campaign launches for BAC.com and mobile web working with LOB and technology partners.• Analyzed and presented marketing channel data to leadership and LOB partners to communicate campaign efficacy and KPI successes.• Partnered with HP team members, technology, and LOB partners to QA and launch the new HP redesign.• Designed and maintained multiple reporting documents for the team and channel manager counterparts to measure campaign success, unit sales and overall channel health.• Worked with vendor agency to create a real time data dashboard to show early warning signs of channel anomalies.• Developed and executed emergency creatives to fast-track activation and launch.

● Analyzed web traffic behaviors and market trends using both internal management systems and Google Analytics to influence overall business strategy.● Designed and developed various web-based creatives to bring in new traffic using Photoshop and Flash.● Oversaw projects with onshore and offshore development teams.● Maintained close partnership with other industry leaders to promote content, create link exchanges, and develop other mutually beneficial agreements. ● Used CMS to add and manipulate all on-site content.● Performed site testing and QA control.

● Founded a company with the purpose of providing entertainment websites to general audiences.● Negotiated with other industry professionals for mutual site promotion and advertising.● Monitored and interpreted web traffic data to evaluate popular content and advertisement success.● Increased site visits from zero to 15,000 daily visitors.

● Managed a caseload of over 150 disability claims.● Retrieved and examined medical records and psychological reports.● Worked with claimants to coordinate doctor exams and to further assess limitations.● Reviewed and summarized extensive medical records for doctor's review.● Collaborated with in-house doctors and psychologists to establish extent of disabilities.