David Frash Email & Phone Number

London, Gb

London, Gb

2020 Employee of the Year

London, Gb

London, Gb

LoopMe was founded with the mission of closing the loop on brand advertising. Our full-stack tech platform harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes - consideration, purchase intent, foot traffic and sales.www.loopme.com

Boston, Ma, Us

ChoiceStream delivers advertisers the highest quality audiences at scale by directly asking people what they like, what they want, and what they think. The company uses this 1st-party, self-declared data to filter the best prospects from broadly available 3rd-party data. The company delivers high impact digital branding and metrics-driven campaigns for both agencies and brands. ChoiceStream is an innovator in advertising technology, powering campaigns through proprietary, first-party data collected by its owned and operated subsidiary, pollshare.com, and its class-leading optimization technology.

London, Greater London, Gb

Toyota Dealer Association• Managed and sold-through all regional upfront campaigns to the TDA regions that included search, display, video, social, and programmatic tactics• Lead on the TDA programmatic campaigns connecting Saatchi's DMP with their DSP to better manage Toyota data and inventory• Worked with the analytics team to roll out attribution modeling vs last click reporting in order to justify all recommended tactics and media • Managed and maintained all client relationships with regional TMS and TDA Executives for each region• Supervised a 10+ person team which includes media, analytics, billing and trafficking components• Managed the day-to-day team media assignments including training, reviewing output, and developing strategies• Helped pitch new business opportunities in which we successfully won

London, Greater London, Gb

Toyota Dealer Association• Responsible for all digital media planning, buying, strategy, and selling-through plans for five of the Toyota Dealer Association Regions which included 150+ campaigns at one time• Negotiated and secured rates with all partners to reach the best ROI for our clients• Assessed and evaluated partner performance bi-quarterly in order to optimize towards our performing partners

London, Greater London, Gb

Toyota Dealer Association• Responsible for online media planning, buying, and strategy for the Portland DMA• Assisted both media planners implementing and monitoring over 50+ campaigns across the five Toyota Dealer Association Regions• Trafficked and audited all TDA campaigns creative on a monthly basis working with a third party trafficking/reporting partner

Saturn Regional Account• Helped plan, execute, and manage Tier II media campaigns with traditional and online components • Negotiated and implemented insertion orders with broadcast/cable networks, local newspapers, regional publications, and outdoor service companies