At Galactico Digital, we have helped various B2B SaaS companies grow revenue through data driven SEO, PPC and Paid Social strategies. We also help SaaS companies put focus on data analysis, experiments and CRO and how this should be an integral part of the wider marketing strategy.Throughout my time at Galactico, i have worked on various B2B SaaS marketing projects delivering digital driven revenue growth. Specific SaaS projects i worked on included:- a Business management software suite (Finance, HR, Expenses etc)- a global corporate language learning solution- a HR software product for employee engagement -a global IT solutions and services company- an enterprise level business disaster planning system- a mass notification solution- An enterprise level IT infrastructure platform

Leading 360Learning's growth marketing strategy for the UK market. Helped establish the product in the UK and my ongoing focus was to ensure we continued to increase ARR every year in a scalable, cost effective manner. My primary focus was increasing pipeline and revenue through data driven management of marketing channels (Organic Search, Paid Search, Paid Social, Display, Partner Directories) and running an experiment based CRO strategy to maximise conversion rates across all digital marketing assets.Constant experimentation and deep data analysis were key to how i approached my role, as was ensuring that the UK demand generation function was equipped to thrive within the globally remote, asynchronous working culture.

- Developing and implementing growth marketing strategies for the UK's fastest growing comparison website- Leading AB Testing/experimentation and on page CRO strategy for the UK- Optimising all stages of the funnel to maximise revenue per user- Deep analysis of website analytics to identify opportunities for growth and UX improvements- Creating data driven projections and models to effectively allocate resources to areas with the most growth potential - Working with multiple teams including website development and content production to provide feedback on data driven insights and experiment results

Working closely with the Marketing director, I was responsible for growing the digital marketing strategy across the full suite of Access software products, delivering headline numbers of 4X marketing spend in revenue and 10X marketing spend in sales pipeline generated.Key aspects of role:• Management of digital marketing team covering website development, SEO, PPC & CRO.• Worked with wider marketing team to develop revenue driving digital strategies for each software product line• Played a leading role in the implementation of a data driven approach to all marketing activity and launch of company wide CRO program• Creation of data analysis models for marketing (Using various tools such as Google Analytics, Tableau & Microsoft Excel data modelling) • Led website upgrade project to bring together 10 sites • Management of all paid advertising activity (Google PPC Ads & Paid Social)• Management of SEO strategy • Led best practice sessions to increase digital skills across the wider marketing teamhttps://www.theaccessgroup.com

My role at Computrad evolved into more of an all-around marketing position focusing on managing Computrad’s marketing communications function and generating new business leads via digital platforms. As part of the expansion of the company marketing communication strategy, I managed the company’s digital marketing team comprised of myself, an SEO specialist and a content writer. I used a results focused approach to ensure that all members of the team were working under the ethos we installed to help us achieve our marketing and business growth goals.In addition to managing the marketing communications function of Computrad, the role required me to make regular contributions to all aspects of the company marketing strategy including branding and the company service portfolio, working with the marketing director.• Increasing business acquisition using a variety of marketing techniques, with a strong focus on digital.• Contribution to business growth and rapidly expanding client base by ensuring the digital marketing strategy provides regular leads for the sales team to engage.• Results focused management of digital marketing team• Managed the expansion of the companies web presence (expanded from 2 to 6 websites)• Managed a content refresh and web navigation project across the entire company website portfolio• Management of ongoing SEO and CRO project across entire web portfolio• Worked on a project to increase online sales through a new IT procurement website• Social Media marketing strategy• Ongoing business generation for IT Support/IT Security Solutions• Planning and Running weekly meetings between Sales & Marketing• Market research • Analysis of web performance (Using Google Analytics/Webmaster Tools)• Management of Marketing Budgets working with the Sales & Marketing Director• Contributing to ongoing marketing strategy working with the Sales & Marketing Director

I joined the company as a web developer utilising the technical knowledge acquired during my time at university to manage the company’s online presence.• Designed and Developed company websites• Managed company websites on an ongoing basis• Created content for company websites• Managed SEO strategy to increase inbound leads through websites• Implemented Social Media strategy to improve online profile and generate business