Colour Genie Group Limited supplies a wide range of products and services to manufacturers and distributors in the paint and coatings industry. We are the sole representatives in the UK and Ireland for the following companies - Hero Europe - colorant dispensing and mixing systemsMatherson - colour sampling materials, colour cards, fan decksIris Green - pigments and dispersionsDW Renzmann - cleansing and solvent recovery systems IEC+ - mixing, grinding, dispersion and turnkey engineering solutions for batch manufacturingEspancolor - test panels and sampling materials

Marketing Services to the Home Improvement and Interior Design IndustryStrategic direction - brand positioning, market evaluation, competitor analysis, category management, corporate identityPackaging design - Form and function, design development, specification, graphic designLiterature - design, layout and composition, photography, copywriting, editorialWebsite - content and structure, design creative, fulfillment, optimisation, content managementExhibitions - contract negotiation, stand layout and design, logistics and planning, event managementRetail Design - enhanced point of sale display, promotional display, retail interiors, store layout, visual merchandisingPromotions - mechanics and fulfillment, performance monitoring

Full marketing responsibility for Crown premium ranges (UK’s No.2 paint brand), Berger paints and Colour Mixing, servicing the Multiple and Independent sectors of the UK DIY market. HighlightsLaunch of Crown Indulgence, DIY paint product of the year 2005, and being the key player in repositioning the Crown brand as the premium paint brand in the UK.Launch of Crown Artitude, revitalising the Colour Mixing category via innovative in-store solutions.Developed and introduced the Akzo Nobel Enhanced POS system to over 180 UK retailers.Raising the profile of the Berger brand via improved in-store communications, resulting in listings across all 800 UK Woolworths stores.Launch of exclusive IKEA Family colour collection, including dedicated colour palette and room set design software.Devising and introducing a website dedicated to retailers, providing information on POS materials, category management and market insights. Managed Akzo Nobel’s attendance as a ‘hub exhibitor’ at the DIY and Garden Show, London, for the past 3 years.Skills Developed/ResponsibilitiesManagement of complex, large scale projects including range launches, consumer and trade exhibitions.Supervision, co-ordination and direction to 2 marketing assistants. Working closely with advertising, POS creative, pr and web design agencies to develop both ATL and BTL communication strategies.Brand and long term strategic planning.Preparation and presentation of annual marketing plans to key customers.Understanding of detailed, account specific financial modelling.Control of budgets.Commission and analysis of quant/qual market research.NPD at UK and European level.Brand/market performance analysis and exposure to category management.Retail Representative for the Akzo Nobel UK Works Council.

Responsible for decorating sundries (including the Tetrion filler brand), housewares and gardenwares. Supervision of 2 Brand Managers/Assistant, control of budgets, A&P activity.

Providing full mix marketing support to newly formed National Accounts Division. Account specific support for automotive, home care and IM plastics products servicing Tesco, Asda, Sainsbury, Morrisons and Halfords.

Account Management for Esso Lubricants. Responsible for co-ordinating design and reprographics for global brand/packaging standardisation programme. Included servicing demands from Europe, South East Asia and South America.

Account Manager responsible for servicing colour separation and print screen engraving requirements of major home textiles manufacturers including Dorma (CV Group) and John Wilman.