Highly experienced and accomplished brand marketing and sales leader with a strong background in the consumer packaged goods and food industry. Bachelor's degree in Economics and a Master of Business Administration (MBA) in Marketing and Finance. I have held senior roles, including President, COO, Sr Vice President, and Director, at top companies such as Hatch Chile Company, PepsiCo - Frito Lay, and Border FoodsFor the last ten years, I have managed Brand Marketing and Sales for the Hatch Chile Company, and have achieved double digit top line and bottom line growth. Skills and Competencies:Brand Marketing and PositioningMarket segmentation strategyPricing optimizationSales Relationship Building and ExecutionEffective Sales Presentations.New Product DevelopmentPromotional developmentProduct Launch Strategy and TacticsPricing and Promotion Effectiveness StrategiesPackage Design DevelopmentPrint Advertising and Social Media MarketingP&L Management and Forecasting