David Griffiths Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

Brought in to lead the evolution of the Stan brand as it enters it's second decade. Reporting to the CEO, I lead a team of +15 and am part of the leadership team working with the broader marketing team. My key responsibilities include:- Brand Strategy- Brand Health - Creative Direction- Leadership- Culture building - Relationship management (External partners) And much more!

San Francisco, California, Us

San Francisco, California, Us

I jumped at the opportunity to cover a Mat-Leave and become the right-hand of APAC CMO (Lucinda Barlow) to help elevate the Uber marketing function across eight countries in the region. My role was diverse with key commercial, operational, financial and people responsibilities. These included:Strategy & Planning: - Led the annual strategy and planning process for all eight APAC countries across both lines of business (Uber and Uber Eats).Measurement & Effectiveness: - Partnered with our Global Data Science team to implement new processes and rigour to help show the impact and value of marketing to the business.Operations: - Drove multiple operational improvements across the region to ensure our teams were more efficient and effective in delivering quality work to timings and on budget.Financial Management: - Accountable for every dollar spent on marketing across APAC c. >$150m.- People & Culture: Relentlessly strove to attract & keep the best talent, conducting hiring, reviews, org design, wellness programs as well as mentoring +7 team members.APAC Marketing Leadership Team (MLT: - Partnered with the CMO to run weekly MLT sessions, setting the vision and operationalising key focus areas and R&Rs. Additionally, I lead the APAC quarterly reporting to Uber's Global Marketing Leadership Team.

San Francisco, California, Us

Recruited to invigorate the brand and oversee the transformation of Uber Eats from a leading Online Food Delivery platform to the leading platform that enables customers to "Get Anything." I was responsible for the brand performance with the following duties and achievements:Brand Health Tracker:- Accountable for all aspects of the brands health and impact- Ranked joint #1 globally across all Uber Eats countries- Achieved growth in key brand metrics v's #1 competition across 5/8 quartersStrategy & Planning:- Responsible for the marketing strategy and a major contributor to the overall ANZ business strategy.- In collaboration with the APAC strategy lead, reset our marketing strategy to be more simple, actionable and measurableCreative Execution:- Overall accountability for all Uber Eats creative output- Particular focus on quality and craft, digital & social evolution and building multi-layered go-to-market campaigns.Measurement and Effectiveness:- Partnered with global measurement teams to execute a robust measurement framework.- Responsible for showing the effectiveness of all marketing spend.Team Pulse:- Accountable for the well-being and career growth of the marketing team.- Within the first year, boosted a team that previously had some of the lowest internal pulse scores (globally) to be the highest across APAC.Agency Relationships:- Accountable for agency performance. Implemented a new agency village model, established a partnership vision, set R&Rs, set-up retainers and initiated Quarterly Business Reviews.Industry Recognition 2021 & 2022:Mumbrella: - Marketing Team of the YearB&T:- TV AD of the year: The Grey Wiggle- Campaign of the year: The Grey Wiggle- Sponsorship of the year: TIBE For LoveEffies:- Other Services: The Grey Wiggle (Gold)- Short Term Effectiveness: The Grey Wiggle (Silver)- Long Term Effectiveness: Tonight, I'll be eating (Gold)- Most Effective Advertiser 2022: Uber Eats- 2022 Grand Effie (Uber Eats)

Suwon-Si, Gyeonggi-Do, Kr

Hired to bridge the gap between sales and marketing, sitting with a foot in both camps. I was tasked with ensuring marketing spend drove business impact (sell-out of products) and delivered against our annual business targets. Notable achievements included:- Designing, building and selling-in Joint Business Plans for our top retail partners (Telstra, Optus, JB Hifi) which collectively drove over $1.4bn in revenue per year.- Key creator of marketing strategies for eight different accounts, and personally responsible for managing a marketing budget of +$40 million.- Lead Marketing contact that attended weekly sales & operations meeting, presenting upcoming plans and discussing potential impact to sell out figures.- Played a crucial role in launching 5G with Telstra in Australia, making it the third country globally to launch this technology.- Oversaw the launch of 25 products across 22 partners, spanning all areas of the marketing mix from TV & other traditional ATL media channels through to BTL, retail, staff, and loyalty.In addition to my marketing responsibilities, I drove improvements in collaboration and ways of working across various divisions, including procurement, finance, marketing, sales, category, engineering, corporate communications, retail, and field. As a senior leader, I was actively involved in team initiatives and career development for both my direct reports and the wider marketing team (+32 people).

I partnered with a number of creative agencies to help them improve their approach to delivering world-class advertising. My key areas of focus were consulting on and leading pitches, education around clients business strategies and commercial models, setting up and running client workshops and quarterly planning sessions, overseeing procurement navigation, implementing processes to improve team productivity, supporting leadership training, setting up mentoring programs, establishing best practices for creative agencies and consultancies, running team-building days, and facilitating how-to sessions for installing a successful culture.I worked with an impressive list of brands: Google, Nestle, Energizer, IAG, Philips, Diageo, Samsung, Craveable Brands, Ayam, and NAB. Through my work with these companies, I was able to bring my expertise in various areas to help them achieve their goals and improve their advertising results.

London, Gb

I was drawn to iris by their fearless challenger mentality and vision to do things differently. As the "hottest" UK agency, I felt my values aligned with theirs and I was eager to join the team. Over my six years with iris, I proved myself through my will and skill, rising through the ranks from AD to GAD to Board Director, and finally to Managing Director. My accomplishments include:Leading Large Teams and P&Ls ($8M+):- As of 2011, I oversaw all areas of iris's largest account P&Ls. My proactive thinking, business acumen, deep knowledge of the task, and focus on building the best team possible contributed to our success.Campaign Delivery:- I excelled at operational and implementation aspects of campaigns, always delivering on time, within budget, and exceeding expectations. This reputation enabled me to establish excellent relationships and become the go-to person for business-critical campaign delivery. I thrived under pressure, and my team and I produced our best work in these situations.Globally Awarded Work:- I was the driving force behind several successful Samsung brand campaigns, including the globally awarded "Rethink Role Models," recognized by Clio's and APG.Proactivity:- I relished the thrill of a chase and always proactively hunted for extra opportunities by understanding a brand's business problems. I proposed strategic, creative, and consultancy solutions to solve them. Highlights include the Samsung B2B brand launch "Your Business, Your Rules," Sony's world-first retail touch screen display, and Samsung's award-winning staff advocacy platform "Passion Project."Integration of Consultancy (Concise):- From 2012 onwards, I capitalized on using iris's management consultancy arm, Concise, to generate extra revenue for my clients. Through data analytics, I unlocked countless opportunities in CRM, advocacy, consumer insights, budget spending, campaign effectiveness, and evaluation in the UK, Australia, and Korea.

Selected from over 400 applicants as 1/30 emerging marketing leaders in Australia to embark on a 9month learning and training program. The program included 1x week boot camp and 5x full day sessions hosted by some of the industries most influential leaders where they held group and one-on-one training sessions.Outside of these we were provided with mentors with whom we had multiple 2hr sessions and a dedicated life / career coach to help us identify and improve all areas of our career progression.Guest speakers included:Brent Smart / Andy lark / Robert Rietbroek / Mark Ritson / Terry Savage / Andy Pontin / John Steadman and more... Mentors:Mark Lollback / Brent Smart / Jamies Leggett / Monica MacLeod / Cheryl Hayman / Matt Tapper / Ray Kloss / Andy Pontin / Stuart Tucker / Katie Rigg-Smith and more...Sponsors: Google / Microsoft / PWC / CommBank / News Corp

Wimbledon Village, London, Gb

I joined as an Account Executive to learn my trade in advertising. I was fortunate enough to start out working with a number of large Globally recognised brands. This quickly taught me how to work at a fast pace, the pressure and demands of clients high expectations and enabled me to experience a broad spectrum of campaign delivery across the marketing mix. I also learnt about the industry, the requirements to be successful and what levels I needed to repeatedly deliver at in order to progress my career.Brands I worked with included:Nokia: Brand, Strategy and Channel Marketing (O2 / Vodafone / Three / Orange) O2 - Live Events and Trade OperationsThree - Live Events, Trade Operations and Internal PR Disney Home Ents - Retail and Online (Sainsbury's / ASDA / HMV / Amazon)

Bachelor'S Degree, Business Studies (Marketing)

A Level, Geography, Pe And Business Studies