There is nothing better than understanding how and why a lead turned into a sale. When it comes to lead generation, I believe that being able to dissect lead's journey down the funnel is far more impactful than initially generating a huge amount of numbers. Throughout my time at BYU, Google, and Blue Raven Solar, I've helped dozens of business and business owners learn how to develop a strong lead generation program. My mind is fixated on using new creative content, platforms, and audiences to acquire as many quality leads as possible in a technology driven world. All in all, I am quite obsessed and willing to talk to anyone about lead generation!