David Hawkins Email & Phone Number

Managed Hunter's efforts to create a new outdoor living product category for the company Investigated and researched numerous outdoor living categories: Awnings, Outdoor misting and cooling devices, Umbrellas, outdoor heating Worked with outside agencies to develop a new Hunter sub-brand: Hunter Exteriors. Created the new brand name, the logo, the packaging, and trade show booth.The trade booth and the trade catalog both won awardsLed the development team consisting of Sourcing, Design Engineering, Industrial Design, and Hunter BIG (Business Innovation Group- a new category development team)Due to a change in corporate strategy, the business was shut down in March 2008.David S. Hawkins

Marketing Director/ Marketing Manager (Feb 03-June 06)Managed marketing efforts for the door glass category in both retail and distribution channels• Currently developing a comprehensive marketing plan for the 2006 Masonite door glass business for Distribution ($100 MM category): pricing plan, SKU plan, new product plan, customer incentive plans, program lead times, etc.• Led the development team of a new line of decorative door glass for The Home Depot, winning the National Line Review for the category• Executed the launch plan for a new product line at The Home Depot: create Special Order pricing and catalogs, stock product plan, and merchandising platforms• Developed the strategy for integrating Stanley’s decorative glass business into Masonite when Masonite acquired Stanley’s Entry Door business• Led the product development team that created and launched new decorative glass line for Pro/Distribution channel (50% increase in profit margin per product)

Managed all marketing aspects of Coleman's $25 million outdoor furniture business unit, from its inception. Initially this meant integrating an acquired company, the last 3 years focused on launching outdoor patio furniture, a new category for the company Heavily involved in make versus license decision for the outdoor furniture categoryDeveloped strategic plan by examining market situation and consumer needsLed new product development team for business (included Engineering, Manufacturing, Purchasing, and Sales personnel)Participated in overseas product development trips to work with Chinese suppliersUnderstand thoroughly retailers' positioning and operations. Numerous presentations to Lowe's, Wal-Mart, K Mart, Target, Sears, and other major retailers Experienced with US manufacturing, global sourcing, and licensing arrangementsSupervised one Product Manager; AccomplishmentsRe-branded and re-merchandised entire product line in 1996Expanded Coleman's outdoor furniture market share by developing imported product programs and licensing strategySuccessfully patented a truly innovative product: the Roll-Away Patio Set

• Developed all Coleman sleeping bag and backpack products with the Director of Marketing• Created portion of Coleman trade catalogs each year• Developed and presented retailer-specific product assortment and pricing strategiesAccomplishments• Increased business from $28 to $50 million in 4 years • Promoted to Product Manager- May 1993

Masters, Business Administration

B.S, Business Administration

Cum Laude