David Hawkins Email & Phone Number

Managed Hunter's efforts to create a new outdoor living product category for the company Investigated and researched numerous outdoor living categories: Awnings, Outdoor misting and cooling devices, Umbrellas, outdoor heating Worked with outside agencies to develop a new Hunter sub-brand: Hunter Exteriors. Created the new brand name, the logo, the.

• Marketing Director/ Marketing Manager (Feb 03-June 06)Managed marketing efforts for the door glass category in both retail and distribution channels
• Currently developing a comprehensive marketing plan for the 2006 Masonite door glass business for Distribution ($100 MM category): pricing plan, SKU plan, new product plan, customer incentive plans, program lead times.
• Led the development team of a new line of decorative door glass for The Home Depot, winning the National Line Review for the category
• Executed the launch plan for a new product line at The Home Depot: create Special Order pricing and catalogs, stock product plan, and merchandising platforms
• Developed the strategy for integrating Stanley’s decorative glass business into Masonite when Masonite acquired Stanley’s Entry Door business
• Led the product development team that created and launched new decorative glass line for Pro/Distribution channel (50% increase in profit margin per product)

Managed all marketing aspects of Coleman's $25 million outdoor furniture business unit, from its inception. Initially this meant integrating an acquired company, the last 3 years focused on launching outdoor patio furniture, a new category for the company Heavily involved in make versus license decision for the outdoor furniture categoryDeveloped strategic.

• Developed all Coleman sleeping bag and backpack products with the Director of Marketing
• Created portion of Coleman trade catalogs each year
• Developed and presented retailer-specific product assortment and pricing strategiesAccomplishments
• Increased business from $28 to $50 million in 4 years
• Promoted to Product Manager- May 1993

Masters, Business Administration

B.S, Business Administration

Cum Laude