David Henley Email & Phone Number

Sacramento, California, United States

I manage a team of Local Account Executives in the Sacramento-Stockton-Modesto DMA

Sacramento, California, United States

I manage a regional list of accounts for a Fox affiliate, with a focus on digital marketing and sales. I oversee client use of diverse marketing products, including SEO, OTT, social media management, geo-fencing, and pre-roll video. By partnering with clients and understanding their needs, I build and maintain strong, long-lasting customer relationships.

Sacramento

As Sales Manager from 2013 to 2023, I strengthened business relationships by collaborating with Agency Directors and Client Marketing Departments to secure major contracts. I analyzed regional market trends to discover new growth opportunities and provided monthly sales reports and realistic forecasts to the management team. Additionally, I organized local branding and community engagement initiatives to enhance our market presence.

Cbs / Fresno

As Sales Manager from 2011 to 2013, I administered all aspects of preparing annual sales department budgets and weekly inventory reports for the General Manager and Senior VP of Sales. I optimized sales strategies by implementing higher rates during key tent-pole events to maximize revenue.

San Luis Obispo County, California, United States

As Director of Sales, I managed a team of two Sales Managers and eight Account Executives to foster a collaborative and results-driven work environment. I streamlined operations by preparing accurate weekly forecasting reports and ensuring timely submission of corporate reports. I coordinated with marketing, customer service, and management teams to ensure brand consistency.Key Achievements:• Strengthened the sales team through strategic recruitment of new Account Executives.•… Show more As Director of Sales, I managed a team of two Sales Managers and eight Account Executives to foster a collaborative and results-driven work environment. I streamlined operations by preparing accurate weekly forecasting reports and ensuring timely submission of corporate reports. I coordinated with marketing, customer service, and management teams to ensure brand consistency.Key Achievements:• Strengthened the sales team through strategic recruitment of new Account Executives.• Developed a unique medical sponsorship deal, valued at $215,000 annually; enhanced the company's portfolio and revenue. Show less