David Hook is a Planning Director at McCann Humancare. He possess expertise in integrated marketing, digital marketing, marketing strategy, digital strategy, creative strategy and 13 more skills. Colleagues describe him as "I joined McCann to work with people of David's calibre. Innately intelligent with an instinct that's consistently right, David's ability to find a deeper level of insight, almost without effort is as impressive as it is frustrating. David's only challenge, in a world of shiny new things, is working with those smart enough to know that marketing, really, is about having the discipline to do the simple things brilliantly, shiny or not! "