David Hurvitz Email & Phone Number

David Hurvitz is a Founding Partner at Theory Research. He possess expertise in marketing strategy, marketing research, customer insight, brand architecture, product development and 19 more skills. Colleagues describe him as "Mind-Modeling delivers a deep understanding of consumers and what motivates them. I worked with David for over 10 years on a variety of brands and consumer groups. His work reshaped our core beliefs about our brands. Often the insights were unanticipated; even surprising. For a brand in decline, David discovered a consumer group who saw the brand as aspirational; a status brand. Quantitative testing confirmed the insight. It provided the company with a new strategic… Show more" and "Theory Research delivers insightful direction for today’s business, and meaningful guidance for long-term planning. My personal experience has been that they consistently offer strong client relationships and deliver true quality output. I have worked with Theory Research and David for more than 10+ years and each project brought forth meaningful and novel learnings to even mature categories. Regardless of the category or market complexity, David is able to design and execute a protocol… Show more"

Listed skills include Marketing Strategy, Marketing Research, Customer Insight, Brand Architecture, and 20 others.

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  Founding Partner

  Theory Research

  Boston, Ma, Us