We are inspiring a billion people in one year to adopt a more plant-based lifestyle and save our Earth. The Lionheart Legacy is a global initiative of people, organizations and investors, coming together to create systemic transformation and social change around food systems, plant-based living, and our critical connection and reverence for nature, animals, and Mother Earth.

Excellence in social and behavioral change strategies; health & wellness promotion & innovation; communication strategies, policies, program, campaigns; public & government affairs; crisis/reputation management; branding & corporate storytelling; social media, digital & experiential marketing; strategic partnerships.We bring over 25 years of relevant successes and subject matter expertise. They include experience, wisdom, and leadership in business development, strategic partnerships, operations, HR/coaching, client care, MarCom, program conception/management, non-profits, and strategic visioning and planning. Graceful Guerrillas understand what is needed to envision big ideas and innovations and then how to practically lay out the strategies, operations, and groundwork to make them happen. We embodies a wisdom and understanding of social change and innovation through decades of expertise, passionate involvement, early adoption, and lived experience.

Transformation leader. Conceived of, developed, drove, and marketed to Canadian and international governments a rapidly emerging $10M+ tech initiative to address COVID-19.Business Innovator, including new business models and operational strategies. I identified the pivot and then the partners, brought them together, and then was relentless in seeking out potential opportunities and creating the critical conditions for success. BD/Sales Leader. Within five weeks, I sourced, cold-called, positioned, managed and/or met with top international & national Ministries, including the Privy Council Office; Senators; Deputy PMO; Minister of Digital Gov’t; Innovation, Science & Industry & Global Affairs Canada. Developed and implemented plans/strategies to optimize and accelerate the commercialization of cloud-based IP. People Leader. Developed, implemented, and evaluated the operational plans to build effective cross-group collaboration across the organization with government and private sector.Assisted with spin-off company creation in addition to identifying and facilitating synergies, multi- stakeholder collaborative endeavors, and global new business opportunities.

From scratch, I envisioned, executed, and drove Fitplan's North American B2B growth strategies. I oversaw the success of Fitplan's B2B partnerships. Responsible for the development and execution of the vision and strategies, the identification and cultivation of markets and partners, lead generation, targets, short, mid, and long-term ‘plays’, B2B marketing and communication assets, negotiations, and contracts, among other duties. I am a catalyst for new business opportunities, translating our developments in tech into solutions for large-scale partners. Results/Successes:-Re-positioned organization to address the billion-dollar challenge of inactivity, and the lack of motivation and engagement faced by clients of key and large-scale sectors, such as insurance companies, fitness organizations, healthcare providers, academic institutions, and employers.-Devised and executed strategy for a long-play opportunity to expand Fitplan’s offering to a network of B2B partners, including insurance companies, fitness organizations, healthcare providers, academic institutions, and employers. -Within six weeks, identified and secured meetings, relationships, and/or partnerships with top regional and international prospects, including C-suite, and public/private partners. Nailed the bull’s eye of the bull’s eye. -Designed and negotiated a prototype offering to address membership retention in fitness organizations. The prototype has the potential to be an entry point to a billion dollar sector and millions of additional members. -As needed, I bushwhacked uncharted territory. -My efforts led to exceptional value being added to Fitplan’s valuation in upcoming funding rounds.

Oversaw the success of Fitplan’s client and community experience. Responsible for the development and execution of the vision, strategies, and campaigns, increased retention, increased active membership, reduced churn, reduced wait times, community-building, customer satisfaction, inbound marketing, marketing and community content, and analytics. Supervised first point of contact and ongoing support in English, Spanish, and Portuguese. Results/Successes:Created a digital marketing strategy for top global fitness Influencer (12.7M Instagram followers).Oversaw a team of customer success specialists responsible for an average of 95 to 100 customer satisfaction for clients in various stages of sales cycle. Achieved ~2,500 (10%) increase in membership in one day – highest in the history of Fitplan’s Facebook communities. Increased active members (stickiness) by 19% within first week of campaign.Directed the management of Facebook communities (50K+members).

Re-envisioned a single B&B into a network of Casa Particulares in seven major cities across Cuba.Impact: ★Expanded operations from three to 104 listings in two weeks.★Garnered ~8-9% market share on Airbnb in Cuba in seven weeks.★Increased monthly revenues 210%.

From a ‘napkin concept’, I built and delivered the data-driven strategies, business development, operational oversight, PR & MarCom for trailblazing initiatives, research & programming.Oversaw all resources, personnel, partnerships, revenues, data, tech, and metrics. We met or exceeded deliverables, including KPIs. Fostered a culture of excellence in leadership, government relations, stewardship, recognition, stakeholder engagement, and brand amplification/awareness.Developed and led processes for collaboration and co-creation across disciplines and boundaries intended to facilitate novel data-driven research and healthcare service delivery.Mentored, coached, developed, motivated, and managed individuals, teams, and communities. I monitored and maximized their wellbeing and performance as we moved through dramatic growth. Conducted comprehensive analyses of current processes, organizational procedures, future trends, and positioned our team for future scenarios and successes. I understand the complexities that arises during dramatic change, including the cultural shifts that needs to happenProduced the MarCom vision, plans, strategies & assets, including thought-leadership publications, briefings, PR, maximizing opportunities for client/stakeholder alignment, awareness, education, and engagement. Master translator/communicator of ideas, methodologies & tech to a spectrum of audiences.Designed and implemented a peer researcher/skills development training program for mental health clients around the incorporation of the patient’s perspective in service design and the transformation of mental health service delivery.

Led the implementation of strategic plans and initiatives within seven diverse departments, including Business Development/Strategic Partnerships, MarCom, Communications, HR, Operational/Admin/IT Support, Finance.Directed 10 direct reports and 60+ indirect reports, volunteers, and consultants. Oversaw an annual budget of more than $4.6 million. Raised funding in excess of $1.3M. Directed the creation and execution of all non-medical plans, strategies, and operations, including all aspects of non-clinical HR management & recruitment; coaching/mentorship; board relations; cross-departmental optimization; optimal client experience strategies; strategic alliances & programming; multiply and concurrent integrated marketing initiatives; digital/non-digital communication content & assets; rebranding, public talks, and events.Proactively consulted and collaborated with a diverse spectrum of stakeholders, including physicians, corporate executives, and government, community and not-for-profit leaders. ★Impact: Garnered sufficient culture change around cancer care and prevention for the BC government to fund our expansion of five new sites across the province.Managed the productivity and wellbeing of staff as they moved through dramatic change. I understand the complexity that arises across an organization during change -not just technical, but the cultural shifts that needs to happen. ★Impact: As a result of my leadership, we had the operational capacity, cohesion, and staff development to expand across the province while tripling in size.Advanced innovative initiatives intended to support underserved, marginalized, and DTES populations, in the active engagement with their own health. Co-developed and marketed InspireLIFE BC, an eHealth program intended to serve rural and remote populations of BC.Partnered with UBC's Institute on Aboriginal Health on numerous funding proposals intended to support integrated cancer cancer care within Aboriginal communities.

Managed all aspects of the Department of Family Practice (DFP) Research Office, including ★New business development★Program design, implementation, and evaluation★Communications & Marketing★Finance★Talent acquisition★Stakeholder and donor relations. Impact: ★Obtained as Co-PI (and managed) a $977,000 grant from Vancouver Foundation (the second largest in their giving history). ★Redesigned DFP publication to gain national attention, including from Dr. Alan Bernstein, founding president of the Canadian Institutes for Health Research.★Researched and wrote position papers, regarding the vision, strategy plan, and overall direction of the Office. ★Guided the Office operations through an intense period of transition.★Facilitated a more cohesive working environment through attentive relationship building and focused empathetic listening.★Developed and promoted collaborations and initiatives, involving researchers, faculty, students, community organizations, government, and various stakeholder groups, including other UBC units.