David Petersen
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David Petersen Email & Phone Number

Program Design & AI Specialist | Transforming EdTech for 140,000+ Students @ WGU | Oxford MBA, MSc in Education at Western Governors University
Location: Salt Lake City Metropolitan Area, United States, United States 5 work roles 2 schools
1 work email found @wgu.edu 1 phone found area 435 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Work email d****@wgu.edu
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Role
Program Design & AI Specialist | Transforming EdTech for 140,000+ Students @ WGU | Oxford MBA, MSc in Education
Location
Salt Lake City Metropolitan Area, United States, United States

Who is David Petersen? Overview

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David Petersen is listed as Program Design & AI Specialist | Transforming EdTech for 140,000+ Students @ WGU | Oxford MBA, MSc in Education at Western Governors University, based in Salt Lake City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at wgu.edu, phone signal with area code 435, and a matched LinkedIn profile for David Petersen.

David Petersen previously worked as Program Design Standards & Practice Lead - EdTech, DesignOps, Systems Design & Implementation, SOPs at Western Governors University and Digital Marketing Strategist – Analytics, Content Optimization and Positioning at University Of Utah - David Eccles School Of Business. David Petersen holds Master Of Business Administration - Mba from Saïd Business School, University Of Oxford.

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Email format at Western Governors University

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{first}.{last}@wgu.edu
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Profile bio

About David Petersen

At Western Governors University, I serve as the Program Design Standards and Practices Lead, where I drive innovation in online education through AI integration, DesignOps, and equity-centered design. With an Oxford MBA and an MSc in Education (Learning & Technology), I blend strategic leadership with cutting-edge technology to transform how we deliver and scale competency-based learning.I spearhead WGU’s AI initiatives, leading the integration of generative AI to automate the creation of program outcomes and competency statements, significantly reducing development time and saving hundreds of hours per program. My work also includes pioneering the application of Credential Transparency Description Language (CTDL) with GenAI, streamlining program development and ensuring cross-team alignment.A key focus of my role is embedding equity into educational technologies. I collaborate closely with DEI leaders to integrate data-informed equity insights into our design process, ensuring that our programs are inclusive and accessible to all students. I’ve authored SOPs that incorporate Universal Design for Learning (UDL) principles and led workshops to enhance accessibility, making our courses meet or exceed WCAG standards.In addition to my technical and strategic contributions, I facilitate monthly design forums and regularly present thought leadership across the organization. My efforts in knowledge sharing and collaboration foster a culture of continuous improvement and innovation, aligning our educational practices with the needs of a diverse and evolving student population.My commitment to enhancing postsecondary education extends beyond my work at WGU. I actively contribute to industry-wide discussions, including early technical discussions with the Open Skills Network (OSN), where I helped develop Rich Skill Descriptors (RSDs) that standardize and enhance the communication of skills in the digital economy.As an advocate for the thoughtful application of technology in education, I am dedicated to creating scalable, equitable, and high-impact learning experiences that empower students from all backgrounds to succeed.

Listed skills include Customer Service, Data Entry, Management, Project Management, and 37 others.

Current workplace

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Western Governors University
Western Governors University
Program Design & AI Specialist | Transforming EdTech for 140,000+ Students @ WGU | Oxford MBA, MSc in Education
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5 roles

David Petersen work experience

A career timeline built from the work history available for this profile.

Program Design Standards & Practice Lead - Edtech, Designops, Systems Design & Implementation, Sops

Current

Millcreek, Utah

  • Published 24 patterns for scalable curriculum which standardized terminology and improved communication across the design and development lifecycle
  • Conducted experiments with generative AI (GPT 3.0-4.0), showing proof of concept for using RSDs
  • Eliminated waste from design documentation by coordinating with stakeholders across Unified Product Lifecycle (UPL), cutting paperwork by 50%
  • Participated in early Open Skills Network (OSN) technical discussions, contributing to the creation of Rich Skill Descriptors (RSDs)
Jan 2020 - Present

Digital Marketing Strategist – Analytics, Content Optimization And Positioning

Greater Salt Lake City Area

  • Identified ways to differentiate MBA program by mapping competitive landscape, contributing to a 20-spot jump in rankings
  • Facilitated co-creation workshops with 21 participants to design measurable corporate e-learning solutions
  • Summarized learning science insights from 92 peer-reviewed articles into recommendations to improve learning, recruiting and evaluation
  • Led analysis of marketing efforts and delivered recommendations, implemented by MBA program directors in 2019-2020 recruit cycle
Sep 2017 - Mar 2019

Distance Learning Specialist - Online Executive Education Innovation

Greater Salt Lake City Area

  • Launched school’s first 5 online executive education programs with promotional webinar series and whitepapers, generating $70k+ in 6 months
  • Remotely supported Executive Education team, providing encouragement and continuity during period of leadership transition
  • Mapped 37 points of customer journey to identify opportunities for innovation and how technology could enhance student’s learning experience
  • Discovered leads qualify 21x more often if called within 5 vs 30 min; found and implemented solution cutting time to return call from 48hrs to <5 minutes
May 2016 - Sep 2017

Online Programs Platform Architect - Learning Technology And Video Production

Salt Lake City, Utah, United States

  • Launched MBA Online program, generating $3.5M annually and ranking 11th worldwide
  • Mentored 10 editors in filming and editing using Adobe Creative Cloud; produced 300+ hours of video instruction
  • Slashed development cost by over $100k per course; cut production time from 6 months to 12 weeks by building a video studio, instead of outsourcing
  • Gained trust of 30+ faculty members by delivering exceptional service and quality outputs
Oct 2013 - May 2016

Founder & Senior Design Consultant - Online And Blended Learning Solutions

  • Managed 6-person remote team of instructional and graphic designers, video editors and developers to deliver online and blended learning experiences
  • Negotiated and closed $100k of B2B e-learning consulting deals in one year
  • Built strong relationships with 20+ clients and relied entirely on referrals from satisfied customers for new leads
Jan 2014 - Mar 2017
2 education records

David Petersen education

Master Of Business Administration - Mba

Activities and Societies: EdTech Expert, Technology Oxford Business Network (OBN) Social Impact Oxford Business Network (OBN)The Oxford.

Msc, Education (Learning And Technology), Distinction

The MSc in Education degree is a one year full-time degree which aims to provide a grounding in educational research methods and.

FAQ

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What company does David Petersen work for?

David Petersen works for Western Governors University.

What is David Petersen's role at Western Governors University?

David Petersen is listed as Program Design & AI Specialist | Transforming EdTech for 140,000+ Students @ WGU | Oxford MBA, MSc in Education at Western Governors University.

What is David Petersen's email address?

AeroLeads has found 1 work email signal at @wgu.edu for David Petersen at Western Governors University.

What is David Petersen's phone number?

AeroLeads has found 1 phone signal(s) with area code 435 for David Petersen at Western Governors University.

Where is David Petersen based?

David Petersen is based in Salt Lake City Metropolitan Area, United States, United States while working with Western Governors University.

What companies has David Petersen worked for?

David Petersen has worked for Western Governors University, University Of Utah - David Eccles School Of Business, and Happy Fox Media.

How can I contact David Petersen?

You can use AeroLeads to view verified contact signals for David Petersen at Western Governors University, including work email, phone, and LinkedIn data when available.

What schools did David Petersen attend?

David Petersen holds Master Of Business Administration - Mba from Saïd Business School, University Of Oxford.

What skills is David Petersen known for?

David Petersen is listed with skills including Customer Service, Data Entry, Management, Project Management, Strategic Planning, Healthcare, Networking, and Web Design.

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