David (Jichen) Lu Email & Phone Number

Singapore

Hong Kong Sar

Singapore

Singapore

Shanghai City, China

• Discover potential business leads and develop high-impact relationship with leading mobile app developers across the greater China market.• Upsell suitable performance marketing solution to various mobile app developers at different stages of their products’ life cycle.• Travel to different Chinese cities for face to face client meetings and various mobile internet/gaming conferences.• Achieve monthly KPI and directly report sales performance to country head & the managing director of APAC• Oversees marketing/PR activities of the company in the greater China market

Shanghai City, China

AppLift is a comprehensive mobile app marketing platform that empowers mobile app advertisers to acquire and re-engage quality users at scale. The platform resides on its proprietary LTV optimization technology, which enables ROI maximized user acquisition on a performance basis.

Toronto, Canada Area

• Managed a portfolio of mobile tech clients with over 1 million dollars monthly performance ad spend, which include Tier 1 mobile applications and major names in the online advertising space across a variety of verticals.• Identify and develop new partnerships with high performing mobile advertisers• Attend tradeshows and conferences in Asia such as China Joy, GMGC & GMIC to secure new partnerships.• Optimize existing mobile performance campaigns to raise user acquisition performance and overall product ROI. • Passing on knowledge and educating clients to stay current with performance ads industry trends and product updates to achieve sustainable business growth.

Toronto, Ontario, Canada

• Plans an integral role in the life cycle of Yesup’s products and working closely with the product development team. Involves in product R&D process and market testing during early product life cycle. • Effectively manage and optimize mobile CPI campaign performance by recommending optimization strategies to traffic inventory targeting and creative components of the campaigns. • Maintains relationships and manages the day-to-day business of existing advertisers & publishers to identify growth opportunities on key accounts. • Responsible for product market growth and brand development through content marketing, mobile user acquisition, conversion optimization and account management.• Provides technical guidance on online advertising campaign specifications and troubleshooting product technical issues.