As Business Development Manager I report directly to the Chief Executive and Board Directors / Non-Exec Directors. I am responsible for setting the budget for the sales and account management department and am the line manager for 6 members of staff. Central to my role is ensuring retention of all annual client income and delivering the new business targets as well as taking an overview of strategic and tactical marketing

Managing a large account portfolio

I was promoted from Sales Executive into the Sales Development team which reported directly into the Sales Director and was asked to maximise incremental revenue for Channel 4 outside of agency sales share deals and also promote and sell the Channel 4 brand in Europe with a portfolio of international agencies and clients• Dealt directly with clients, agencies and general public selling Channel 4 airtime• Worked daily on pitches, writing and delivering presentations• Liaised with Sponsorship, Business Development and Research departments to provide creative selling ideas• Built and maintained healthy agency and client relationships through regular meetings and corporate entertainment• Generated revenue by regularly reviewing brands not carried, and cold calling agencies not using Broadcast