Habit5 is a newly established market research company. It is committed to supporting its clients in achieving and leveraging an Outstanding Understanding of their customers, prospects, employees and other stakeholders. It generates insights using innovative qualitative and quantitative 'In Life' research methodologies. Habit5 works with service sector clients both large and small, to translate this enhanced understanding into mutually value adding experiences and communications that drive satisfaction and recommendation. Habit5 helps brands deliver their own narrative in a way that customers not only understand but find relevant and compelling.

Jaywing is a new breed of consulting firm, placing equal emphasis on strategy and action. Its primary areas of expertise are in marketing, credit risk, data management and technology, across a range of industry sectors, principal among which are banking & lending, travel & leisure, utilities, automotive, retail and education.My associate consulting role focused on :-- Brand Planning - Marketing Strategy Development - Customer Management- Customer Experience- Communications Planning

We Are 2020 plc (aka Digital Marketing Group) rapidly became the UK’s largest digital agency. Appointed as their first ever Group Planning Director. In this role he lead and co-ordinated account planning and strategy development across four group agencies with multiple locations across the UK. Key achievements:• Winning the agencies first ever work in the pharma sector for a top five global brand• Winning the largest pure planning and research project in the agency’s history for the UK’s leading direct provider of seeds and young plants – Thompson & Morgan• Leading the first ever Digital Marketing Group (DMG) inter agency project for a major European bank, seeking to enter the UK SME market

Dig For Fire grew organically and through acquisitions to become the largest independently owned direct marketing agency outside London. Dig saw investment in strong conceptual thinkers as a key facet of its commercial strategy, consequently David headed up a Planning and in-house Research team of eight. He provided regular strategic input to the leading clients at the agency: HSBC, The Open University, Cancer Research UK and Travis Perkins.Key achievements:• Contributing individually and within the Board to a doubling in Gross Revenue (£3m - £6m) • Playing a pivotal role in winning a four year contract with The Open University, following a 12 month OJEU tender process. David led the planning inputs which won head-to-head project pitches with McCann Birmingham and has contributed strongly to the OU becoming the largest client at the agency• Preparing the bulk of the Information Memorandum that was instrumental in the successful sale of Dig For Fire to the newly created Digital Marketing Group plc• Writing and orchestrating a presentation by Budget Group Limited/M&S Money that secured eight figure funding from underwriters of the re-launch of M&S Car Insurance• Persuading The Co-operative Bank to return to national TV advertising after an absence of nearly a decade, to launch the ‘Good with Money’ brand proposition that was generated within a client:agency workshop he structured and moderated• Identifying unique new business premises for the agency at Players House, 300 Attercliffe Common, Sheffield

Founded the agency’s Account Planning function, at a time when there were only a handful of planners working within integrated agencies across the UK. Instigated the repositioning of the agency from its graphic design and sales promotion heritage to become a modern direct marketing agency.Key achievements:• Securing lead agency status with HSBC for Commercial Banking in the UK, a position that was retained for three years and generated seven figure gross revenues in each year• Opening up the dialogue that led to the Agency Board financing Jaywing as a three man, data analysis and targeting consultancy start up, which went on to become a 100-strong outfit generating Gross Revenue in excess of £11m p.a.• Plucking two fledgling planners out of academia and giving them their first break in the industry, they have subsequently gone on to head up Strategic Consultancy at the Leith Agency in Edinburgh and Account Planning at JWT New York• Recognising the future potential of the web as a direct marketing channel as early as 1997, he championed the agency becoming one of the first DM outfits in the UK to offer digital services

The brand had adopted a high profile marketing strategy since its launch in October 1989 but commercial objectives had not been met. David was tasked with acquiring customers off-the-page fast, to avert internal storm clouds which were gathering around the brand. The success achieved with off-the-page advertising led to David progressively taking responsibility for the full communications mix at first direct: brand management, advertising, direct marketing, pr, customer marketing and internal marketing. He managed and led a team of fourteen working across these disciplines. Key Achievements:• Defining the Customer Journey in depth and detail whilst CRM was still very much in its infancy• Chairing Customer Development meetings which in a ground breaking manner for the time, wrote customer contact rules and prioritised ‘next best activities’ based upon a 360 Customer View• Achieving strategic integration across all Customer Acquisition media• Generating a 25% share of the Current Account Switcher market for a brand with a 1.5% share of the Adult Banked market• Representing the company at major conference speaking engagements in: London, Brussels, Stockholm & Rome• Working jointly with the HR function to introduce a radical approach to cross-functional communication• Halving customer acquisition costs from press advertising whilst doubling volumes • Continuing to increase meaningful awareness of the brand in the absence of investment in broadcast media• Writing the internal brand values booklet, issued to all staff, which enshrined and anchored the culture that make the organisation unique