I manage and oversee a team of Marketing Associates to optimize profits and sales performance for multiple brands across our portfolio, a catalogue of thousands of products sold on Amazon. I coordinate marketing and advertising efforts through collaboration with and direction of the advertising team, resulting in tens of millions of dollars in revenue for the company since joining in 2017. I conduct market and competitor research, analyze and optimize our listings against the competitive landscape, and execute market initiatives to identify broad market trends and glean vital consumer insights. As SEO Project Manager, I lead efforts to optimize both copy related and creative elements. This work ranges from titles, bullet points, long description, and backend keyword indexing, to listing images and A+ content improvement. I act as a liaison between creative and marketing teams in order to prioritize SEO efforts, in order capitalize upon seasonality and top profit product opportunities.Working with our operations and inventory teams, I scrutinize sales data to create sales projections for reorders, as well as doing deep dives into products that are behind target, to right size inventory and avoid Amazon LTSF fees.I meet regularly with the marketing and creative director to review weekly product sales’ key sales data KPIs. I also take this time to give updates on team management, to report on and give status updates for product launches, and ensure maximized cross-functional team collaboration to make sure everyone is focused and on the same page in regards to target audience messaging. I am experienced in opening cases, downloading and uploading flat files, working to parent-child products, escalating cases to Strategic Account Services, and managing multiple Amazon stores.I have been involved in screening and hiring candidates, as well as their subsequent training and developing best practices guides and training manuals for their onboarding. Related CompetenciesGlobal Branding and Marketing / Market Research & Trends / Integrated Marketing Strategies / Project Management / Product Launch / Collaboration / Copy Writing / Organization
Listed skills include Facebook, Social Media, Event Management, Social Networking, and 13 others.