KNOW Creative is a full-service creative agency, that positively encourages our clients to think big and challenge conventions, and that delivers game-changing, world-class solutions.

Moved to Start where my background in digital and brand could be properly integrated. I was responsible for the creative output for the Middle East and growing the studios reputation. I build the creative team from being one person to a high flying team of 12 creatives. We won loads of awards and had a great time doing it. I worked closely with the board of directors to ensure business objectives were met. I ensured creative excellence and kept a high energy throughout the team. Resource… Show more Moved to Start where my background in digital and brand could be properly integrated. I was responsible for the creative output for the Middle East and growing the studios reputation. I build the creative team from being one person to a high flying team of 12 creatives. We won loads of awards and had a great time doing it. I worked closely with the board of directors to ensure business objectives were met. I ensured creative excellence and kept a high energy throughout the team. Resource planning, hiring and appraising individuals at a HR level was daily challenge. I pioneered a graduate program to grow talent from within the agency. It was all good until I got sick of agency mentality where the pursuit of profit outweighed the creative merit. Show less

I had an opportunity to bring my digital experiences to one of the world leading brand agencies in the Middle East (Dubai) Considered a senior designer by the time I left, Providing leadership for designers by managing projects whilst challenging the creative boundaries, ensuring creative excellence. Offering digital design support to the studio and clients. Here, I developed an understanding for design strategy and the process of building lasting brands in the minds of the consumer. Directing… Show more I had an opportunity to bring my digital experiences to one of the world leading brand agencies in the Middle East (Dubai) Considered a senior designer by the time I left, Providing leadership for designers by managing projects whilst challenging the creative boundaries, ensuring creative excellence. Offering digital design support to the studio and clients. Here, I developed an understanding for design strategy and the process of building lasting brands in the minds of the consumer. Directing critiques at all stage of the design process. Presenting design solutions to clients. Would have loved to stay at Landor but it was a WPP company at the end of the day and I had reached a glass ceiling. Show less

Wanting to try someone more than just computer games, I crossed over to web industry where It was considered more digital marketing. At Holler, we pushing the benchmarks for online entertainment enabling brands to realise their ambitions through a digital strategy delivering engaging content. Holler were at the forefront of social media engagement. I personally designed the websites for some high profile bands such as Groove Armada, Mika and MTV Europe. This place was an unhinged a whirlwind… Show more Wanting to try someone more than just computer games, I crossed over to web industry where It was considered more digital marketing. At Holler, we pushing the benchmarks for online entertainment enabling brands to realise their ambitions through a digital strategy delivering engaging content. Holler were at the forefront of social media engagement. I personally designed the websites for some high profile bands such as Groove Armada, Mika and MTV Europe. This place was an unhinged a whirlwind experience that I look back on with fond memories and a wealth of gained experiences. Show less

Three of the best years of my life. Designing user interfaces for PlayStation games, including brand identities and packaging. Having to coordinating with programers and developers to maintain the Playstation's vision, timelines, scheduling and resource planning was ingrained into my process. This is where I developed multi discipline for digital arts.