Principal
CurrentDBS CAPABILITIES SUMMARY• INTEGRATED MULTI-CHANNEL DIRECT MARKETING – Channel Selection/Optimization/Balance & Performance Tracking/Analysis• CUSTOMER MASTER/DATABASE – Demographics, Hygiene, Analysis & Marketing (House Files and External Sites)• CIRCULATION PLANING/BUDGETING/EXECUTION (US/CANADA/MEXICO) – List/Industry Scoring/Grading, New Customer Acquisition/LTV/ROI, & 1-5 Year Revenue/Budget Forecasting• CRM/CUSTOMER RELATIONSHIP MANAGEMENT - Application/Needs Assessment, Software Review/RFP/Independent Selection (no Brand affiliation), Customer Master Prep/Data Dictionary, Customization, Installation, Training• CLOSED LOOP LEAD GENERATION – Generate, Score, Qualify, Grade, Distribute, Track & Convert (with, or without, CRM Software)• FIELD SALES FORCE, TELEMARKETING & RESELLER INTEGRATION – Leverage Multi-Channels, Maximize Customer Acquisition/Development, & Avoid/Manage Channel Conflict• NATIONAL CONTRACTS – Lead Generation, Contract Development/Relationship, Customer Database Requirements/Design• WEB STRATEGY/eCOMMERCE – Drive to Web, SEO, PPC & Social Media• COMPILED PROSPECT DATABASES – Data Quality, Target Market Strength/Weakness, Optimum Selects/Suppressions, & Test/Rollout Strategy• MIS/IT – Total System & Customer Master/Data Warehouse Design Requirements, Program Enhancement, Testing & Trouble Shooting• OPERATIONS – Customer Service, Order Entry, Inbound/Outbound Telemarketing & Credit/Collections
