Responsible for driving growth in the Digital Personalisation Channel as part of the overall digital and eCommerce strategy for Westpac. Driving sales for the consumer finance and mortgages line of business through planning and support of marketing activity and ensuring that all personalisation activity in digital owned channels is optimised and running successfully. Define and grow the Digital Personalisation capability required to support increased sales and service outcomes through both customer facing and backend changes. Effectively manage a broad range of stakeholders across the business to ensure value realisation from both process and technology changes being implemented Achievements• Growing the Digital Personalisation Channel to it’s most successful year bring in over 20% of total digital sales across the Westpac Group• Exceeding aggressive Consumer finance and mortgages targets for personalisation activity in FY23 through strong quarterly planning and execution of the sales strategy• Successfully migrated the personalisation team workflow system from an end of life system through strong stakeholder management across technology and business teams resulting in no disruption planned BAU campaign and activity delivery• Developed and implemented end to end operational processes for delivery of change into the Digital Personalisation Channel resulting in 2 years of release changes going in without having to deactivate in market activity due to issues or bugs.• Reduced business risk through working with portfolio teams to ensure that compliance requirements had appropriate resourcing allocated on time to minimise campaign downtime and resulting in no at fault risk incidents raised within the team.

Responsible for the delivery of personalisation campaigns to market across all portfolios and ensuring that they remain in market for the planned duration across the Digital Sales business. This role makes sure that all business compliance standards are maintained for in market content as well as developing production processes to ensure efficient delivery of content as required.Achievements• Successful achievement of sales targets and growth in Digital Personalisation outcomes• Built and managed the original production delivery team from scratch to allow for continued and scaled delivery of digital marketing activity• Setup campaign calendar processes for all in market activity ensuring that all appropriate content remained in market and delivered according to quarterly planning• Introduced agile build queue management that allowed a flexible approach from the team to deliver campaigns and adjust to dynamic business priorities as required.• Reduced business risk by developing a documenting build process that successfully passed compliance checks year on year.• Improved team build efficiency taking concurrent in market activities from approx. 20 to 150 allowing for increased sales attribution in the channel.

Responsible for the full lifecycle of requirements management and gap analysis, preparation of documentation in line with waterfall and agile frameworks as required. This role also requires adherence to governance, methodologies, frameworks and processes to manage and mitigate risk.Achievements• Supported requirements and testing through to delivery on the first Westpac micro SME mobile merchant product with a fully digital end to end application process• Supported the integration of an external providers adviser life insurance product into Westpac core systems and processes.• Developed and implemented updated merchant operational processes leading to improved efficiencies in the operational teams.• Won individual Westpac recognition award for my work on the Mobile Payway program