David Lantz Email & Phone Number

2021 – PresentCreative Director - Far Bank | Sage, RIO, Redington Fly Fishing Brands• Work directly with Executive Leadership C Suite members including regular project updates and business planning with CEO.• Manage ideation, creation, and execution of all product and marketing launches.• Built and manage internal creative team of designers and video production staff to more efficiently execute programs in atimely manner in-order to deliver to the ever increasing needs of content distribution and speaking to consumers in real time.• Develop and manage all video, photo shoots, and content creation projects.• Develop, manage, and maintain all brand guidelines.• Develop and manage departmental budgets and P&L.• Brand managing lead to all product development and product life cycle plans.• Manage and develop product positioning, product story, and marketing campaign execution for all Far Bank products.• Devise, manage and develop Sage, Redington, and RIO websites.Accomplishments:• Pioneered and executed product positing and marketing plan for industry leading and most successful product launch in company history with the Sage R8 family of rods.• Transitioned company from outsourced agency creative to internal creative. Hired and developed entire internal creative team - increasing creative production, deadline efficiency, and increased authenticity.• Rebuilt entire website to an integrated 3 brand Shopify platform - increasing ease and access for consumers wanting to incorporate all brands into one singular shopping experience. Resulting in a 90% increase in online sales orders in less than 2 months.• Redesigned merchandising and packaging for RIO Products, creating a clearer understanding of the applications of complex products. Resulting in increased sales of specialty categories previously identified as low volume due to consumer confusion.Technical Skills• Adobe In-Design, Photoshop, Illustrator, and Lightroom• Figma and Frame.io• Klayvio email and CRM management• Google Analytics• Shopify development and back-end integration expertise• Social media marketing with campaign management inInstagram, YouTube, Facebook• Microsoft D365 and budgeting tools• Basic HTML

Listed skills include Marketing, Advertising, Creative Direction, Email Marketing, and 13 others.