David Lockhart Email & Phone Number

Cardross, Gb

Home Based - Scotland

In my time with Macmillan, I have been involved in change communications (both planning and delivery), senior stakeholder management, audience insight, channel measurement and channel strategy. For the past four years my work has focussed on the management of the organisation's internal channels and the integration of new technologies/approaches. This has included understanding and responding to the rapid evolution of audience needs that has accompanied the global growth in hybrid working; and the parallel development of fundamental platforms such as SharePoint.________________________________________________Leadership and line management of the channels and content team.Developing the capability of the Channels and Content Team, e.g. the application of User Experience principles to the Green Rooms intranet. Chair of monthly editorial meeting, critical to strategic delivery, and liaison with Campaign Managers to ensure delivery against team plans and priorities.Development of Macmillan’s employee communication channels through continuous review/improvement. Development of stakeholder relationships with key functions including Technology and Creative. Provision of tailored directorate and stakeholder support as required. Lead on quantitative measurement/evaluation of channels and content, developing recommendations based on the insight gathered.

Cumbernauld, Scotland, United Kingdom

Oversight of the creation of NL Leisure’s in-house communications team.Development of media relations, stakeholder engagement and employee engagement strategies focussed on adding value to the activity of NL Leisure through close alignment with marketing activity and revenue generating opportunities.Creation and management of communications budget (circa 100k). Identification and management of opportunities to work in partnership with key stakeholders such as Scottish Government, community groups, North Lanarkshire Council and governing bodies such as the SRU.Creation of engagement materials (presentations, visuals, speeches etc.) for use with partners and stakeholders.Planning and creation of NL Leisure’s 2014/2015 annual report. Procurement of systems, technology and equipment to support the delivery of NL Leisure’s communications strategy (e.g. photographic equipment and media monitoring software).Media engagement and management.Design and introduction of new ‘in house’ channels, including staff and people manager ‘ezines’.Copy-writing and editing of core marketing materials. Development of NL Leisure’s online media centre.Creation of social media and web messaging relating to key projects; for example venue improvements and programmes. Sourcing and delivery of media training for executive team.Planning and delivery of media events including creating briefings for principles within NL Leisure, news releases and supporting material for journalists.Briefing/coaching of colleagues, including at executive level, in advance of print/ broadcast interviews. Achievement of £350k+ of AVE through PR in first six months of operations and increasing positive coverage by 200% on 2014/2015.

Glasgow, Scotland, United Kingdom

General media and public relations.Community engagement – including activists, charities and community councils. Management of relations with key partners including the NHS, Glasgow City Council, the NHS and others in respect of specific regeneration projects.Employee communications and engagement.Stakeholder mapping and engagement – including MSPs, MPs, Councillors and commercial partners.Communications and marketing budget development and planning (circa 300k).Delivery of 2015 all staff conference. Event delivery, including the ‘Neptune Steps’ event at Maryhill Locks in partnership with Red Bull and related media communications and marketing.

Glasgow, Scotland, United Kingdom

Great people, tremendous fun - just a fantastic opportunity and an amazing thing to be a part of. I was responsible for creating and delivering a strategy that shepherded more than 50,000 initial applicants through a (roughly) 18 month process that created 15,000 volunteers who were the heartbeat of Glasgow's games. I'll always be proud to have been part of such a great team of people and a special event for the city.__________________________________________________Development and implementation of the ‘clyde-sider’ communications strategy. This led 50,000+ people on a journey to Scotland’s biggest-ever sporting event and beyond to wider volunteering and employment opportunities.Development of a bespoke volunteer microsite and online application form.Lead on the functionality and ‘look and feel’ of the Volunteer Portal system. Creation of more than 400 contextual system generated email messages designed to support the volunteer journey. This covered everything from password resets to venue and security information. Creation and delivery of multiple versions of bi-monthly volunteer newsletters; these were tailored by both role preference and individuals’ progress in the ‘journey’. Engagement with stakeholders and partners relating to engagement with volunteers; for example Scottish Government, other volunteering bodies and multiple organisations around the development of the ‘beyond the Games’ project.Creation and delivery of all volunteer recruitment communications; positively managing the challenges relating to every possible outcome.Production and approval of external communications relating to the clyde-sider programme – for example media lines and stakeholder briefings. This included digital and traditional marketing.The creation of the first and last words read by every Glasgow 2014 volunteer, including the First Minister’s thank you letter.

Glasgow, Scotland, United Kingdom

Development and on-going management of the New Today intranet news channel.Development of the Business Works and People Matters staff ezines. Communications planning and mentoring with various internal stakeholders and relating to specific projects.Creation of case studies relating to Scottish Enterprise successes for use in internal channels. Creation and analysis of ‘Pulse’ engagement surveys. Development and creation of new People Manager communications tool-kit.

Glasgow, Scotland, United Kingdom

I worked in various contact centre team leader roles until I was lucky to be give the opportunity to move into communications and my career took off from there.Management of the ‘Fishnet’ intranet system; including content development and copy writing.Editor and lead author of the AQ Flash monthly staff magazine.Image design for plasma display news system.Business partnering and communications planning for executive team.