David Loebenstein Email & Phone Number

South Africa

2023 March Founded, and started a digital media agency, Hello Brand and forged new structures and partnerships within the digital ecosystem with establishment owners in both On and Off consumption environments.Key partners:1. PVision is the sole distributor of BrightSign hardware for mass rollout. HD quality and well-known.2. Symlogic, national footprint in networking, audio-visual installations, and support team, CMS cloud based SaaS platform.3. Via Media, 1st in-class mobile engagement web application in South Africa.4. M4JAM is a B2B company building relationships with brand customers the Tavern, Shebeen, and Spaza shops owners. 5. Sebenza Taxi B2C model with advertising and engagement with commuters in transit from point A to point B.• Created a platform for brands to get real-time measurable data, providing insights to their consumers, through 1st party data at the point of purchase.• Using screen technology we create brand awareness, driving consumers to purchase for instant reward and immediate gratification.• ROI for brand advertising and mobile engagement providing brand insights to be used for marketing and sales strategies.Commercials Offering:• Rate Card for advertising• Monthly scheduling across advertising tiering – Platinum, Gold, Silver and Bronze.• Full (ATL) – Non-sporting event times of the day (weekdays 8 am – 3 pm)• Squeeze backs and Bottom scrollers – during big ticketing sporting events (weekends Friday to Sunday)• Developed Sports Package with API sports scheduling.• Venue Criteria – Ultra Large, Large Medium, and Small venues, focusing on the size of the venue, foot traffic, turnover, and how many tables and TV screens are available at the venue.We provide a digital activation platform that connects brands to outlet owners, their customers, bringing benefits to all parties, Brand, Customers and ultimately the Consumer.

Cape Town, Western Cape, South Africa

David foundered and owned Promo Connection; a company that specialised inthe global supply of branded merchandise. He also founded Brand Hailer 2021-2023, and currently founded Hello Brand, both digital media advertising agencies. He has over 25 years of experience in the marketing sector with a focus on providing a tailor-made and cutting edge offering to his clients. His diverse portfolio of companies also includes Promo World; a boutique BBE venture that majored in merchandise supply. Hello Brand is his latest offering with a focus on Innovative Technology B2C and B2C.He has varied experience in education both as a teacher at The Grove Primary and as a School Governing Body Chair at Kirstenhof Primary for 5 years. It is this love of education that led to the founding of FLOW (Faith. Love. Opportunity. Wisdom.) This is an extension of David’s passion for education as the purpose of FLOW is to develop and support ECD Centres in under-resourced communities.Sunbeam ECDC in Westlake is a culmination of David’s drive, tenacity and philanthropic use of his corporate networks to realise the vision of providing quality education in disadvantaged communities.David has a Higher Diploma in Education and a Marketing and Sales Diploma

Cape Town, Western Cape, South Africa

2021 pivoted into digital, created and foundered Brand Hailer, and launched into the Life and Brand environment.• Worked with brands in developing, mobile mechanics, digital animation, and design for all campaigns.• Liaised with brand agencies, ensuring, copy, fonts, pack shots, logos, and execution of campaigns were signed off before campaign dates.• Created insight questions for consumers for brands to get valuable brand insights into their target audience.• Provided feedback documentation post-campaign with results.16 Tigers Milks and 9 La Parada’s.• 42 brand activations over 18 monthsHeineken x2, Savanna x 2, Beefeater x2, Absolut, Heineken 0.0, Klipdrift, Bernini, Vuse (6 months), Johnnie Walker Black and Gold, Coca-Cola (world cup Qatar), Jose Cuervo x 2, Grants, Stella, Corona, Brutal Fruit, Budweiser, Castle, Flying Fish, Bacardi, Martini Fiero, Aperol, Espolon, Skyy Vodka, Fire Water, Millers, Grolsch, Peroni, Schweppes, Captain Morgan, Cointreau.• 330 000 consumer engagements• Grew sales of brands between 6% and 38% during campaigns.• Average campaigns were between 2500 – 8500 brand engagements per brand.Pernod RicardB2B and B2C, POC, 3 months POC in 7 taverns, in Soweto and Atteridgeville. Beefeater Gin, Ballentine's Whiskey, and Jamesons Whisky• 1 event Jameson’s Original Irish Distillery Tour - J.Dot 3875 brand engagements, over 2 weeks, 80% 1st generational devices.I was in partnership with the Life & Brand group, they decided to not continue with the digital part of the business by the end of February 2023, and stick to their core offering of food and beverages

Cape Town Area, South Africa

Started a promotional company in 2001, Promo Connection.Designed, manufactured, sourced, and shipped brand merchandise mainly in the drinks industry into countries in Africa.2014 created an online buying portal with over 380 different products• 80 factories in China• Office with a team in Nansha• 8 Canton Fairs• Travelled to 10 African countries Brands could select 4 categories1. On consumption2. Off Consumption3. Outdoor and Events4. Gift merchandise – clothing, bags caps, and accessoriesBiggest Clients:Heineken Global / IBECOR – AMEE• 17 countries, 12 brands• Mutzig, Mutzig Bok, Star Lager, Legend, Desperados, SOL, Ivoire, Amstel, Malta, Fayrouz, Tecate, and Txilar (launched) Distell – Africa• 8 Countries 8 brands• Amarula, Nederburg, JC Le Roux, 4th Street, Savanna, Hunters, Viceroy and Esprit

Matric, Matric

Matric, 12

Activities and Societies: Cricket and Hockey