• Partners with Store Manager on direction of business and communicates opportunity areas• Develops professional business relationships with Doctors, ensuring success of optical and clinic• Performs reports and strategic planning on an operational level to ensure business goals are met or exceeded• Implements retail-selling initiatives to increase number or exams and conversion of exams to sales• Recruits, trains, develops, motivates and retains associates• Employee satisfaction through two-way communication• Ensures each store is effectively merchandised and presented according to standards.• Executes visual standards inside and outside of store (i.e. signage and housekeeping)• Ensures Associates exhibit professional presentation (i.e. attire) in accordance Brand standards• Executes local and national marketing programs and initiatives• Planning of sales goals, store growth & overall goals of the store• Increases customer transactions by overseeing and coaching retail staff• Manages payroll cost effectively, in accordance with Company standards.• Conducts Optical measurements to Optical College standards• Coaches, develops, and motivates staff and ensures timelines of training are adhered• Facilitates discussions of accountability with retail staff with result to their performance• Exceeding expectations in career growth, learning the business in real time execution• Performing with intent to succeed and inspire the team, fostering growth and attaining development goals

• Assisted retail sales teams to promote products with enthusiasm and zeal, encouraging sales• Staged public events to push new releases with signage and promotional materials, such as workshop demonstrations with new product or marketing events at large scale conventions• Completed end-of-day reports electronically, recording numbers of consumers for data analysis such as age demographics and feedback for marketing segmentation data mining• Demonstrated product and initiated trial with over 50 consumers

• I do the online stuff as of 2023-2024. Volunteered other marketing related positions and organized projects for departments. • I play FF14 and Yakuza music wherever I can, because I can• Live on location social media coverage, following social media trends, vernacular and an authentic presence online to engage patrons• Collaboration with sponsors and partners to maximize impressions; online and in-person engagement as a priority to benefit

Implemented strategies during rebranding, overseeing asset creation and providing commentary and feed to improve designs to align tone to visualsCreated and executed turnkey documentation to support continuity in a company shifting to E-Commerce from convention salesExecuted a 3-outlet social media strategy to reignite activity, increasing page views by 382% and increasing reach to over 28, 000 over the first monthProvided campaign outlines and business development strategies to increase sales volumes and customer engagement via giveaway campaigns and creative uploadsCreated starter social media assets to use for landing pages, social media usageDocumented and implemented market research methods such as Google Forms and email/newsletter usage to obtain data with the absence of live showsCreated framework for Google Analytics for homepage performance insight

Graduated with a 3.84 GPA.

• Posted photos, captions and hashtags to Twitter and Instagram to promote creative merchants, selecting based on estimated market demand and uniqueness• Constructed booth in the BMO Convention Centre for visual dominance to immediately attract attendees on entry• Initiated interaction with over 150 attendees per day, demonstrating and educating on the Etsy mobile application• Distributed promotional material such as infographics, bandanas on every interaction