David Mabry Email & Phone Number

Louisville, Kentucky, United States

Responsible for leading clients' digital marketing programs, overseeing digital strategy and day-to-day delivery. This includes coordination across various internal stakeholders and client teams relevant to media, SEO, creative, development, analytics, etc. Key Responsibilities:Digital Strategy & Execution: Develop comprehensive digital marketing strategies aligned with client business objectives. Ensure seamless execution across internal and external stakeholders.Digital Program Management: Oversee end-to-end execution of multi-channel digital programs, including PPC, SEO, Website, Creative, Analytics, etc. Ensuring teams are utilizing data-driven insights to optimize campaign performance and achieve client specified KPIs.Account Leadership & Collaboration: Leads team of Account Managers, providing guidance and support in executing client strategies. Collaborates with cross-functional teams to ensure seamless project coordination and delivery, meeting client expectations and deadlines.Client Satisfaction: Cultivate a strong relationship with key clients, understanding their business goals and translating them into actionable digital strategies. Conduct regular account reviews, identifying opportunities for their growth and ensuring client satisfaction from day-to-day client teams as well as more senior client leaders.Program Evaluations: Develop and customize reporting and communication strategies to measure and report on digital marketing efforts ROI, considering the differing objectives of each client.Account Planning & Financial Oversight: Leads account planning process to align organic growth planning with client objectives by proactively identifying opportunities for growth or optimization.Knowledge & Industry Trends: Demonstrating in-depth knowledge of DAC’s offerings - staying updated on industry trends (digital & client industries), sharing insights with relevant stakeholders internally & externally.

Louisville, Kentucky Area

Responsible for account management of clients' digital marketing programs with regards to digital strategy and day-to-day management. This included collaborating with cross-functional teams, including media, SEO, content, creative, development, analytics, and strategy, to ensure alignment with client goals and successful delivery of projects.Key Achievements and Responsibilities:Client-Centric Approach: Applied working knowledge to understand client industries and business goals, ensuring alignment with their objectives and DAC deliverables.Project Management: Led internal aspects of project implementation, including briefings, proposal preparation, performance trends & data analysis, reporting, and other related tasks.Performance Goals: Monitored client program KPIs, ensuring program performance consistently met or exceeded agreed-upon targets.Relationship Building: Developed and maintained productive business relationships with diverse client roles, effectively managing day-to-day program operations.Cross-Functional Collaboration: Collaborated closely with internal delivery teams to align program initiatives with overall business strategies, allowing frequent and open communication across various departments and enabling a holistic approach to achieving client objectives.Training and Development: Led training for new account service hires, introducing internal processes and more efficient program management and education.Client Retention & Satisfaction: Proactively identified and addressed client concerns, fostering relationships and contributing to a high client retention rates.Revenue Growth Planning: Worked closely with internal team members to craft annual account plans, contributing to revenue growth and overall account success.

Louisville, Kentucky Area

Responsible for project implementation, overseeing critical aspects from client setup to reporting, and maintaining quality client service throughout client programs lifecycle.Key Responsibilities:Project Implementation: Managed key aspects of project implementation, excelling in tasks such as program briefing, data input, and meticulous reporting of both internal and external client activities and communications.Program Management: Streamlined operations by handling project briefs, client data collection, and QA validation, ensuring seamless execution.Client Business Education: Leveraged an understanding of clients’ industries, marketing strategies, and goals to drive digital marketing and lead generation efforts tailored to each client's unique needs.Relationship Building: Cultivated relationships with DAC clients, serving as a point of contact for project-related requests and maintaining a client-centric focus.Performance Monitoring: Monitored and analyzed established program KPIs, ensuring that program performance consistently met or exceeded client KPIs.Collaborative Coordination: Worked collaboratively with internal teams to secure and optimize design, copy, and other deliverables, actively contributing to comprehensive project documentation.Project Briefs and Approvals: Assisted the team in completing project briefs, facilitating smooth coordination, and ensuring timely client approvals, demonstrating a commitment to project success.

Louisville, Kentucky Area

Key Responsibilities:Project Coordination: Assisted in the coordination and execution of projects, collaborating with cross-functional teams to ensure seamless implementation and delivery.Reporting and Analysis: Generated and analyzed reports to track campaign performance, providing valuable insights to inform strategic decisions and optimizations.Documentation and Briefing: Prepared and maintained project documentation, including client briefs and internal team briefings, ensuring all stakeholders were aligned on project goals and requirements.Project Management Support: Supported Account Executives & Manager to assist in task delivery and completion.Administrative Support: Provided administrative support to the Account Executive and Account Manager, coordinating meetings, and handling routine correspondence.Quality Assurance: Conducted thorough quality assurance checks on deliverables to ensure client expectations were being met.Team Collaboration: Collaborated with internal teams, contributing to a collaborative environment and overall success of client projects.