David Macaffer Email & Phone Number

Glasgow, United Kingdom

Head of Social Media for Bauer Create, the UK wide digital agency team for Bauer Media's commercial audio business. I develop and implement Social Media products for our clients to create a robust revenue stream for the business. As Head of Social, my responsibilities range from top end content creation - (photo, graphics, video and copy) and paid.

Clydebank

• The task given on the creation of this role is to introduce Social Media Management to the Bauer Media portfolio as a service. I have been responsible for building this position from the ground up, creating pricing.
• A lead generation campaign with a 6,712.84% ROI
• Successful introduction of Paid Social aimed exclusively at selling funeral plans to 50+ users with a 1000% ROI
• A traffic campaign with a budget of £300 generating more clicks than a £1000 PPC campaign and organic traffic combined
• A £3.14 CPL for a real estate business

Glasgow, United Kingdom

Working with Algiz Ltd, an established creative agency with 15 years experience, my role has varied along with the demands of the role. Brought in to manage a client's social media campaign, my workload quickly diversified to rebranding the agency's social media channels including a complete revamp of their promotional and informational copy, top to.

Glasgow, United Kingdom

As a freelancer I developed my own holistic approach to social media, empowering small business owners to manage their own social media effectively rather than generating content on their behalf. As a consultant my vision was to research the brand, create market segments and inform SME's of how to best appeal to their customer base.

Glasgow

Entered the company as a creative PR intern, but rapidly became responsible for managing all social media accounts, devising strategy and direction for the brand on Twitter, Facebook, Instagram, Mailchimp and blog platforms, providing a more commercial edge while retaining the lifestyle branding the company was known for, resulting in increasing to over.