A virtual agency dedicated to providing healthcare clients with innovative, high impact communication solutions that will drive brand market share. The agency will especially focus on utilizing web-based technologies to deliver educational and marketing messages to customers in novel and cost-effective ways.

Co-founded a medical communications company whose “mission” was to develop innovative educational partnerships among physicians, medical associations, universities and pharmaceutical companies. We provided clients with a wide range of strategic and tactical solutions customized to address their specific communication challenges.• Assisted multiple pharmaceutical clients on most of the new product introductions in the Canadian mental health marketplace from 1997-2010. Provided a wide range of pre-launch and post-launch initiatives to obtain rapid brand awareness and adoption. A number of these campaigns (Zyprexa/Celexa) broke Canadian industry records for first year sales growth and market share penetration.• Led a highly motivated and productive team consisting of a five-person graphic design studio and three account executives. Also established strong partnerships with other talented outside communications professionals (video production, event management, web design, medical writers).• Ensured that the companies met annual sales and profit objectives. Companies achieved profitability every single year from 1996-2009.• Developed an innovative commercial partnership with the Canadian Psychiatric Association to design and develop fully accredited educational programs for mental healthcare professionals under the brand name “CPA CPD Institute”. • Coordinated the development of national guidelines for the treatment of Anxiety Disorders. .