Strategic leader responsible for the day-to-day marketing strategy and in-market activation, agency relationships, deliverables and timelines, community engagement efforts, PR initiatives, game-day experiences and co-branded partner promotions. Collaborated with internal corporate resource teams on the strategy and execution of local media planning, content development, digital assets, email marketing campaigns and sponsorship execution. Supported sponsorship sales efforts through brainstorming… Show more Strategic leader responsible for the day-to-day marketing strategy and in-market activation, agency relationships, deliverables and timelines, community engagement efforts, PR initiatives, game-day experiences and co-branded partner promotions. Collaborated with internal corporate resource teams on the strategy and execution of local media planning, content development, digital assets, email marketing campaigns and sponsorship execution. Supported sponsorship sales efforts through brainstorming of on-site, game-day activation ideas and the execution of contracted packages. Proactively brought new insights, perspective, best practices, and ideas on activating the local fan base. Accountable for recaps, status reports, schedules, deliverables, vendor and partner contracts, budgets, and overall project management. Show less

Oversee all business and baseball operations for the Atlantic League of Professional Baseball franchise located in Gastonia, NC.

Secured an eighteen-month experiential marketing contract with Wake Forest Baptist Health (Jan 2017 - June 2018), which included ideation, on-site activation and post-event evaluation of their grassroots sponsorship events. Streamlined internal process and staffing, which lead to activation cost savings of 22% across thirty-five events. Increased consumer and on-site lead engagement by 44% through active execution of new themes, ideas and objectives.Engaged in a eight-month corporate… Show more Secured an eighteen-month experiential marketing contract with Wake Forest Baptist Health (Jan 2017 - June 2018), which included ideation, on-site activation and post-event evaluation of their grassroots sponsorship events. Streamlined internal process and staffing, which lead to activation cost savings of 22% across thirty-five events. Increased consumer and on-site lead engagement by 44% through active execution of new themes, ideas and objectives.Engaged in a eight-month corporate sponsorship, marketing and ticket sales contract with the High Point Rockers professional baseball team (Dec. 2018 - July 2019). Sold $250k in sponsorships for the Inaugural Season at BB & T Point, while leading all partner activation and execution during the opening of the new downtown, multi-purpose stadium. Consulted with team President on pre-season and in-season ticket sales efforts and marketing campaigns. Show less

Secured multi-year, six-figure agency partnership with NASCAR that included an athlete marketing engagement with ten Sprint Cup series drivers. Led all business development and agency revenue generating projects for the agency including writing 2015 business development business plan. Senior management team member responsible for the hire and development of client services department head. Responsible for the launch of player representation agency vertical with company President/Founder.

Drove success of company’s first Inaugural Sprint Cup race weekend, leveraging marketing and sales expertise in the motorsports industry. Supervised team of 15 employees across the corporate sales, ticket sales, and marketing functions. Corporate Sales: Built team of marketing, sales, and client services staff capable of handling execution and corporate sales functions leading up to the race weekend. Led corporate partnership sales initiatives. Highlights:Generated significant… Show more Drove success of company’s first Inaugural Sprint Cup race weekend, leveraging marketing and sales expertise in the motorsports industry. Supervised team of 15 employees across the corporate sales, ticket sales, and marketing functions. Corporate Sales: Built team of marketing, sales, and client services staff capable of handling execution and corporate sales functions leading up to the race weekend. Led corporate partnership sales initiatives. Highlights:Generated significant multiyear sponsorship revenue, negotiating corporate partnerships with Coke and Ford and managing race entitlements for Quaker State 400 Sprint Cup, Feed the Children 300, and UNOH 225.Exceeded revenue projections by selling out display, hospitality village, and suites. Ticket Sales: Developed all marketing and sales strategies to drive revenue results. Hired and trained ticket management and customer service employees. Highlights:Sold out Inaugural Quaker State 400 Sprint Cup NASCAR Race, exceeding ticket, camping, hospitality, and fan zone revenue goals.Created high-end hospitality experience on Pit Road – an industry first – that generated new revenue. Designed and managed year-long customer service plan to win back fans after traffic problems. Captured significant renewal rate in 2012 by designing renewal campaign for all season ticket and sponsorship revenue.Marketing: Developed annual marketing and sales plan to drive organization-wide strategy and execution of marketing programs. Led RFP, hired, and directed multiple agencies. Highlights:– Built organizational structure of the marketing department.– Administered media and marketing budget with responsibility for managing all media buying strategies and relationships across 6 markets and 150+ stations. – Expanded social media presence through consistent communication of NASCAR driver activities, promotion of sweepstakes, and management of fan related content. Show less

Delivered measurable ROI for key accounts, developing and executing strategic marketing programs to maximize client assets. Set agendas and led regular meetings with marketing staff and clients to ensure efficient program management. Built strong consultative relationships with clients and consistently earned contract renewals and add-on business. • Assumed leadership of underdeveloped Charter Communications account and quickly ramped up new programs and improved return on existing… Show more Delivered measurable ROI for key accounts, developing and executing strategic marketing programs to maximize client assets. Set agendas and led regular meetings with marketing staff and clients to ensure efficient program management. Built strong consultative relationships with clients and consistently earned contract renewals and add-on business. • Assumed leadership of underdeveloped Charter Communications account and quickly ramped up new programs and improved return on existing events. – Created activation “playbook” for Charter’s motorsports strategy and tracked 6% jump in company revenue (more than $3.5M ROI) through new cable subscriptions (+25% over prior year) and product sales directly tied to motorsports.– Tapped to manage newly acquired AAA account. Invigorated the AAA motorsports strategy with new programs, innovative ideas, and quick-launch initiatives that generated impressive ROI.• Identified opportunities to rapidly boost ROI for Cintas. Consulted on overall strategic direction and activation of the race program for 2008. – Planned and executed race-weekend fashion show and boosted NASCAR sponsor participation by 35%.– Negotiated new partnership agreement between Cintas and Gillett Evernham Motorsports/NASCAR.– Boosted account revenue 4% over prior year by identifying B2B opportunities for Cintas.• Directed strategic SPEED account.– Orchestrated 1-day SPEED TV event—an “American Idol”-like audition for entertainers for the SPEED TV Road Tour Challenge—that winnowed 50 contestants down to 6. – Increased viewership of SPEED NASCAR and non-NASCAR programming by developing activation strategies that drove affinity and brand engagement. • Cultivated relationships within the sport of NASCAR that led to new business leads and participation in numerous RFP responses. Partnered with internal new business development team on approximately 15 active pitches annually. Show less

Rapidly generated new business while managing key account relationships and delivering stellar results for client programs and events. Managed all facets of client marketing, from account development through marketing strategy, media planning/buying/negotiating, creative production, PR, and event marketing and management.

Spearheaded marketing and sales for successful launch of new multi-purpose downtown stadium. Participated with management team in developing overall business strategy and led all facets of sales, marketing, and event management. Trained, led, and motivated 25-member team; managed $8.5M marketing/sales budget.

Promoted to newly created position and challenged to drive revenue growth for the entire organization. Surpassed aggressive goals, developing highly effective sales and marketing strategies that enhanced the activities of sponsors, community leaders, and local media. Interviewed, hired, and trained 10-person sales staff—developed staff and retained exceptional loyalty and retention for 5+ years. Managed media co-sponsorship program with local TV, radio, and newspapers. Coordinated all… Show more Promoted to newly created position and challenged to drive revenue growth for the entire organization. Surpassed aggressive goals, developing highly effective sales and marketing strategies that enhanced the activities of sponsors, community leaders, and local media. Interviewed, hired, and trained 10-person sales staff—developed staff and retained exceptional loyalty and retention for 5+ years. Managed media co-sponsorship program with local TV, radio, and newspapers. Coordinated all promotional schedules. Show less

Part of 3-member management team recruited to turn around struggling operation—in 3 years, reversed $750K loss to projected $100K profit. Assisted General Manager with all aspects of ball club operation.

Involved in all phases of 1992, 1993, and 1994 sales campaigns. Reconciled ticket revenues above $850K for spring training baseball seasons. Assisted GM with all aspects of operations. Set up TicketMaster computer system.