Led the rebranding of a $40M asphalt producer, creating an in-house creative department and executing strategic initiatives for cohesive brand communication across all platforms. Demonstrated strong conceptual thinking, award-winning creative solutions, and innovative trend awareness.º Directed a comprehensive rebrand, resulting in a 40% rise in customer loyalty and a 25% increase in brand perception. Earned the NAPA Environmental Leadership Award for creative excellence.º Led cross-functional teams in marketing, product, and sales, managing a team of 7 to launch a new product line. Achieved a 25% revenue growth, boosted social media engagement by 45%, and increased website traffic by 63%. º Developed and implemented brand guidelines that increased brand recognition by 20% and aligned creative solutions with business goals, resulting in a 68% sales increase.º Launched an ABM (Account-Based Marketing) program, generating $4M in new pipeline. Improved marketing ROI by 20% and enhanced team communication by 25% through targeted team-building events.º Introduced never-before-seen experiential elements, including silo paintings, digital kiosks for ordering, automated mechanical robots, and an educational center for new producers, schools, and potential investors.

Played a pivotal role as an early employee in transforming REEF Technology into a leading operator of parking real estate, logistics hubs, and multi-brand kitchens, contributing to its unicorn status with a $1.28B investment by SoftBank. Demonstrated strong conceptual thinking, innovative design expertise, leadership qualities, and effective project management.º Rebranded the company, increasing social media presence by 150% and website traffic by 200%, resulting in a 30% boost in customer engagement and brand recognition. Applied award-winning creative solutions to enhance brand identity.º Developed and implemented branding for 250 new parking locations, including major stadiums and malls, boosting revenue by 35%. Ensured timely development and execution of all branding initiatives, aligning with brand planning and strategy.º Spearheaded creative direction for innovative applications such as Ghost Kitchens and Healthcare Micro-Clinics, increasing annual revenue by 65% and securing $300M in Series C funding. Employed progressive trends and technologies to stay ahead in the market.º Built and led a team of 4, collaborating with corporate teams to execute co-branded activations with Fortune 500 brands, driving significant revenue growth. º Streamlined project workflows and implemented best practices for digital asset management, improving efficiency and consistency. Managed workflow to meet deadlines and stay within budget, enhancing client satisfaction and repeat business.

Led the creative vision and execution for diverse marketing and advertising campaigns at one of the world's largest integrated marketing communications agencies. Demonstrated strong conceptual thinking, design expertise, leadership qualities, and effective project management.º Directed and completed over 75 creative projects, achieving a 20% reduction in production costs while significantly boosting brand visibility and engagement. Maintained the agency's high standards of creative excellence.º Led art direction for marketing and advertising campaigns, incorporating design strategy, experiential design, and promotional offers. Delivered award-winning creative solutions across various mediums.º Managed the design and production of all print and digital assets, ensuring adherence to brand standards and timely delivery. º Led and mentored a team of 5 junior designers, enhancing their skills in typography, color theory, layout, and project management.º Collaborated with proposal teams to develop unique branding and compelling infographics, resulting in measurable positive outcomes. Streamlined project workflows and implemented best practices for digital asset management, improving efficiency and consistency.