David Martinez Email & Phone Number

Miami, Florida, Estados Unidos

- Active search for potential customers.- Fronting with clients directives.- Strategic digital planning (KPIs, tactics, campaign waves).- Monitoring of all projects by the project manager and operational team (web trafficker, Digital Media Planner, Graphic Designer, Copy, Web Developer, SEO Engineer, Content Producers)- Establish negotiations with media.

Miami, Florida, Estados Unidos

• Non profit - Justice Center for victims of Human Trafficking, Domestic Violence, Mental Health and Sexual Health Prevention.Responsibilities:
• Market research, competition analysis, and planning of external and internal marketing strategy.
• Social media content manager, design and planning of posts necessary for grants EHE-HCSF, HIP-DOH, HRSA the organization's current level.
• Creation of valuable content (video/web/print) to publicize the organization programs and support offered to its customers.
• Design and production of material for all events.
• Monthly planning of KPIs, execution of media flow and analysis of metrics.

Medellín, Antioquia, Colombia

• Responsibilities:
• Fronting with clients and attention to all requirements of the accounts in charge of planning.
• Management of large advertiser budgets and their optimization, generating savings and added value in negotiations with suppliers.
• ATL and Digital media planning, request for proposals to suppliers, construction of advertising guidelines.
• Research on target audience according to demographics, interests, desires, and media consumption. Additionally, a study of competitors within the category.
• Advertising scheduling.

Medellin

• Responsibilities:
• Slashed payroll/benefits administration costs 30% by negotiating pricing and fees, while ensuring the continuation and enhancements of services.
• Elaboration of deliverables for the client in charge: Competence of the budget (discounts and/or bonuses).
• Research on target audience according to demographics, interests, desires, and media consumption.
• Advertising media buying and tracking.
• Perform execution reports and send support to the client.

Medellín

• Responsibilities:
• Develop and implement strategic communication plans for the clients.
• Permanent monitoring of category communication.
• Slashed payroll/benefits administration costs 30% by negotiating pricing and fees,while ensuring the continuation and enhancements of services.
• Permanent monitoring and follow-up to clients, sending proposals andopportunities.
• Generation of on-air campaign reports (ATL - digital).

Medellín

• Responsibilities:
• Creation and support in the communication of the company's internal newsletters: Conexión, En Línea, Diario Luz Verde, Al Día.
• Planning, execution and promotion of events.
• Design of advertising communication for different areas.

Bachelor Of Science - Bs, Advertising

Associate Of Science - As, Advertising