· Plan the program of marketing activities required to support the company’s acquisition targets· Develop and implement a content marketing program (incl. Blog, events, video, email & socialcontent, white-papers, customer case studies and use cases)· Drive quality traffic to the site through organic (primarily) & paid activities· Optimize the product’s presence and performance on priority social channels· Achieve best practice benchmarks for the website… Show more · Plan the program of marketing activities required to support the company’s acquisition targets· Develop and implement a content marketing program (incl. Blog, events, video, email & socialcontent, white-papers, customer case studies and use cases)· Drive quality traffic to the site through organic (primarily) & paid activities· Optimize the product’s presence and performance on priority social channels· Achieve best practice benchmarks for the website, in terms of converting traffic to leads· Define and execute targeted email campaigns· Deliver and enhance own events and participation in partner and third-party events· Define and execute account-based marketing plans to drive demand generation and pipeline Show less