Founded in 2021, SMCK 77 Media is the owner of Players Choice and has quickly become a leading sports media platform, engaging over 5.1 million monthly fans across multiple channels. We’ve revolutionized the fan experience by making every fan an expert, centering our content around their opinions, and fostering unfiltered, inclusive dialogue. Our unique approach works with top sports influencers like Shaquille O’Neal and Jason Williams, and we’ve partnered with UnderDog Fantasy to create content that fans truly want to see. We believe Players Choice sets a new standard in sports commentary and is positioned to become one of the most innovative independent sports media companies in the world. With a mix of debates, live commentary, and expert analysis, we’re shaping the future of sports media.