David Merowitz Email & Phone Number

Newton, MA, US

New York, NY, US

Advising members of Fortune 1000 Companies. Coaching others leveraging years of sales, marketing and events experiences from positions held in the following industries: CPG, Food & Beverage, Juvenile & Baby, Sustainable Products and Luxury Goods. Guiding clients to make the most profitable strategic plans for success.

Wellesley, Massachusetts, US

• A family run business that specializes in custom tie dye, events, embroidery and screen printing!
• Coordinate and execute marketing, sales and special event programs
• Author and drive influential social and digital programs for the company
• Acting chief financial officer responsible for all business accounting and investments
• Deliver custom and innovative apparel to schools, businesses, retailers, restaurants, non-profits and more
• Manage the company showroom, recruiting, hiring and staff

NEW YORK, NY, US

• Recruit, coach and lead a sales and marketing team to meet national goals of $50M
• Create and build new relationships with buyers, owners and key decision makers
• Develop new business in existing and new sales channels across different categories including: grocery, drug and pharmacy, mass market, specialty, gift, FAIRE, online, off-price, independent and industrial account.
• Lead strategy and execution on new product development collaborating with the product management team
• Construct goals and sales plans for industry specific rep groups in effort to drive new relationships and product placement
• Accounts Managed: Target, The Container Store, Bed Bath & Beyond, Macy's, Kohl's, Williams & Sonoma, Sur La Table, Crate & Barrel, Nordstrom, ACE, True Value, Lowe's, TJX, Ross Stores, Burlington, Bealls, Dillard's.

Beverly, Massachusetts, US

• Recruit, coach and lead a sales and marketing team to meet national goals
• Create and build new relationships with buyers, owners and key decision makers
• Develop business opportunities in existing and new sales channels across different categories
• Lead strategy and execution on new product development collaborating with the product management team
• Invent and design media programs for various sales channels and customer types
• Accounts Managed: Wegmans, H-E-B, UNFI, Kehe, Target, The Container Store, Sur La Table, Wayfair, ACE, True Value, Orgill, Do It Best, At Home and TJX

Bayreuth, DE

• Open new accounts and develop key partnerships
• Drive awareness for the brand and deliver sales via social and digital assets
• Recruit, hire, train and manage field marketing, visual and merchandising team
• Manage and coordinate brand ambassador program for national accounts, specialty channel, tradeshows and events
• Work with CRM and sales data programs to drive strategic results – SAP, NPD, Salesforce.com and other analytical office planning tools
• Deliver multi-channel programs in-store and online to drive results

Bayreuth, DE

Lausanne, CH

• Open new accounts and provide in-store and online tools to drive sales
• Create Omnichannel approaches to increase brand awareness and generate sales across Nespresso key accounts and independent channel accounts in various selling environments in store and online
• Hire, train, educate, coach and schedule brand ambassadors for local tasting opportunities at retail stores and special events
• Manage and execute field marketing events including Newport Wine and Food, James Beard Foundation, Simon Mall events and more
• Top RSM in sales for the Independent Channel Sell-in by % 2013 – 2016
• Profit and Loss management - Control expenses to meet budget guidelines including the free goods budget and demo program payroll

Broomfield, CO, US

• Recruited, hired, trained, coached and scheduled staff for 4 United States stores that employee 20-30 people per location
• Generated $2.3M in business at the flagship Faneuil Hall location in 2010. (25% comp growth from sales performance in 2009)
• Established a client network through various business outreach programs and events that has increased store revenue by 10% growth each month
• Profit and Loss management - Analyzed and balanced store budgets using detailed reports. Reviewed and managed inventory unit sales and margin goals to obtain set profit levels
• Author of the Crocs Best Practices Initiative Guidelines for stock and shipping protocols for store, outlet and kiosk locations
• Developed enterprise resource planning (ERP) tools with Kronos, ADP, Oracle and Demandware to establish scheduling, payroll and real time sales performance solutions. (Test store for many new programs and initiatives)

Oudenaarde, East Flanders, BE

• Recruited, hired, trained, coached and scheduled staff for multiple locations
• Created and implemented the Visual Merchandising Guidelines Book and planograms in 2008 for all 17 domestic stores
• Opened new stores in Massachusetts, New Hampshire, and New York, and directed operations and staffing for each location
• Profit and Loss management - Analyzed and balanced store budgets using detailed P&L reports. Reviewed and managed inventory levels, unit sales and margin goals to obtain set profit levels
• Developed ERP tools and worked with Samsonite Black Label IT managers to create real time reporting and functions in collaboration with SAP
• Monitored and evaluated SKU’s, sales, pricing and adjusted promotions accordingly for proper sell through and forecasts

Hamburg, DE

• Recruited, hired, trained, coached and scheduled staff
• Exceeded the Store Goal of $750K by 5% for 2007
• Established a client book through boutique and mall events, community networking and business outreach that increased sales by $30K per month
• Profit and Loss Management - Analyzed and balanced store budgets using detailed P&L reports. Reviewed and managed inventory levels, unit sales and margin goals to obtain set profit levels
• Monitored and evaluated SKU’s, sales, pricing and adjusted promotions accordingly for proper sell through and forecasts
• Awards: Schmidt’s Bucks Recipient 2006 for the greatest units per transaction, and a merit bonus for sales performance, operational excellence, and executing and instructing an employee training program in all U.S..

New York, NY, US

• Planned and executed local and national media plans. (Taxi tops, outdoor digital boards, local publications, etc.)
• Enlisted and negotiated new business and sales through social and business networks
• Coordinated media projects between the client and an in-house creative team for desired advertisement and marketing results
• Researched and audited the results media projects through public polls and statistics to gain insight on future efforts

Boston, Massachusetts, US

• Managed street teams for leading CPG, beverage, automotive and hospitality outdoor media programs
• Created brand and tasting experiences
• Product presentation and team management at large trade shows
• Developed best practices for driving sales and customer impressions
• Clients represented at live marketing and sampling events: Grand Marnier, Dunkin Brands, Keurig, Oral-B, WGBH, Discovery Channel, Hood, Audi and Omni Hotels

Overland Park, Kansas, US

• Established a client network through business outreach and invented a referral program at Sprint that increased sales by $250K in both 2003 and 2004. (This program was later implemented in all stores across the USA)
• Profit and Loss management - Analyzed and balanced store budgets using monthly P&L reports. Reviewed and managed inventory levels, unit sales and margin goals to obtain set profit levels in 3 locations in.
• Recruited, hired, trained, coached and scheduled staff with a total on average of 20 employees per store
• Awards: 4th Quarter Award 2003, 5 Rings of Excellence October 2003, and Incredible Customer Experience Award 2004 for sales and customer service excellence. Each award came with a promotion and a merit bonus

Master Business Administration, Business Administration

Master Bartending Course, Mixology

Bachelor Of Science, Exercise Physiology

Education record