Jess Matisz Email & Phone Number

Hudson, Oh, Us

New York, Ny, Us

As a GLG Network Member, I bring 20 years’ of experience in the CPG/Manufacturing industry to help clients solve some of their toughest business challenges around marketing.GLG is the world’s insight network. It connects decision makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Its network of experts is the world’s largest and most varied source of first-hand expertise.

Cuyahoga Falls, Oh, Us

Directed multi-channel marketing initiatives across PR, Social Media, Creative, Digital, and Channel teams, driving cohesive strategies that enhanced brand visibility and accelerated market growth.★ Transformed the Marcom team into a high-performing Strategic Multi-Channel Marketing Center of Excellence by establishing core strategic pillars, streamlining processes, and implementing KPIs to drive accountability and results.★ Architected and executed a data-driven, multi-channel marketing strategy for a pivotal product launch, significantly boosting brand visibility and driving a substantial year-over-year sales increase.★ Designed and implemented a cross-functional incentive planning framework that boosted profitability and maximized ROI through targeted performance incentives and aligned team goals.★ Led the rapid integration of Marketing Cloud/Salesforce within a tight 10-week timeline, enhancing operational efficiency and enabling advanced data-driven decision-making.

Cleveland, Oh, Us

An executive and CPG strategist, I developed a best-in-class marketing organization with AG and elevated Shopper Marketing to omnichannel center of excellence. In this role, I partnered with Creative, National Sales, Finance, Brand Teams, and Operating Committee to ensure flawless execution of our marketing initiatives.★ Managed a Significant Marketing Budget: Optimized spend through detailed KPI tracking and predictive analytics, resulting in sustained sales growth without increasing spend.★ Integrated Advanced Shopper Marketing Strategies: Spearheaded initiatives across top retail accounts like Target, Walmart, Kroger, and Dollar General, utilizing platforms such as Instacart, iBotta, Catalina, and News America to drive targeted consumer engagement and sales growth.★Cultivated Strategic Agency Partnerships: Delivered substantial sales gains and significant cost savings.★ Instituted KPIs and Advanced Analytics: Enhanced campaign performance analysis, leading to improved attributed sales. Mentored a team in leveraging data to boost consumer understanding and professional growth.★ Collaborated Cross-Functionally: Worked closely with sales, finance, and supply chain teams to execute retail partnerships and promotional programs, maximizing in-store presence and effectiveness.★ Outpaced industry trends and invigorated brand presence, garnering 2022 Silver Effie for Mother’s Day, "Celebrate All Moms, They Deserve It!"

Cleveland, Oh, Us

I established and managed a Commercial Innovation Team using consumer and industry research to gain an understanding of preferences, trends, and retail purchasing behaviors that shape marketing and product development plans. This set the stage for AG’s first internal creative agency focuses on consumer-level marketing.★ Led shopper insights initiatives that informed the development of targeted in-store marketing strategies, enhancing the brand’s competitive positioning and secured incremental space in key retail channels such as Target.★ Directed a comprehensive 12-month initiative to develop and implement training tools, empowering over 300 associates to create a more inclusive and relevant product range, which solidified our position as leaders in diversity and inclusion within the industry.★ Championed and led R&D efforts targeting growth opportunities in the Kids/Tweens/Teens segments, securing additional retail space at Target and contributing to the expansion of our product portfolio in key demographic areas.

Cleveland, Oh, Us

As executive leader of product development for AG’s greeting card division, I introduced the Now, Next, Future product development roadmap defining the direction and design of all new greeting cards for key accounts such as Walmart, Target, and Kroger. In this role, I was known for championing brand storytelling through product design, crafting compelling product narratives that fostered sustained market leadership.★ Managed a 40-person team building creative briefs based on the results of consumer research and ensuring product competitiveness.★ Debuted annual and multi-year research and development agenda for both product development as well as merchandising to address market opportunities.★ Pioneered data-driven product innovation, focusing on both generational trends and cultivating an inclusive range of products that resonated with Gen Y and other key demographics.★ Served as the Chair of the Relevant & Inclusive Project, gathering internal colleagues and outside partners in the development and delivery of philosophies, tools, and measures to ensure that all the company’s products were relevant and inclusive.

Cleveland, Oh, Us

★ Supervised a 20-person team producing more than 20 creative briefs each year, guiding product development to meet consumer needs and preferences.★ Worked with key retail partners that included Walmart, Target, and multiple drug and grocery store chains.★ Engaged in discussions of retailer-specific product strategies, results, and corporate projects and programs.

Cleveland, Oh, Us

★ Applied consumer and societal research, as well as qualitative and quantitative analysis, to build product strategies to meet customer needs sorted by brand, retail partner, and occasion.★ Successfully collaborated with stakeholders in Creative, Merchant, Business Intelligence, Consumer Insights, and Trend teams.

Cleveland, Oh, Us

Cleveland, Oh, Us

Pittsburgh, Pa, Us

Hudson, Oh, Us