I am an accomplished data-driven digital leader that has consistently increased content distribution, revenue, subscribers and customer engagement by effectively bridging the gap between analytics teams and business stakeholders. As a global data translator, I have surpassed bonus goals annually at Warner Bros. Home Entertainment since FY 2014. Furthermore, in FY 2020, I ranked in the top 20% for performance companywide and was recognized with an “Outstanding Contribution” award. Among my additional unique qualifications and achievements:• Led Originals, Family & Animation, from No. 3 industry market share ranking in July 2015 No. 1 today. • Identified scalable opportunities and priorities for optimization after building and leading financial models and strategic testing road maps, including to retain customers based on their behaviors and preferences.• Improved new release performance 867%.• Increased catalog sales 41% and non-theatrical market share by 6pp in 2020 after leading inter-departmental machine learning initiative to identify key variables for determining pricing combinations at Prime Video, GooglePlay, VUDU and iTunes to maximize revenue across transactional business.• Achieved 120%-280% ROI from 2017-2020 while managing a $55M trade budget.• Recorded 74% revenue uplift across Electronic Sell Thru (EST) and Video on Demand (VOD) within eight weeks of market activation for four original films after leading Go-to-Market (GTM) strategy via simulation.You will find me to be a relationship builder, with a unique ability to lead and train teams, and navigate a matrixed organization to influence partner road maps and achieve buy-in for major initiatives.I earned my Master of Business Administration (MBA) in International Marketing and Financial Strategy at Loyola Marymount University and my Bachelor of Science (BS) in Business Economics, with a minor in Computer Science, at Lehigh University. I also hold a Certificate in Business Analytics: From Data to Insights from The Wharton School at the University of Pennsylvania.Please feel free to connect with me. I look forward to hearing from you.